Elizabeth Lambert- A Personal Branding Nightmare!

by Ms. Career Girl on November 18, 2009

I happened to catch the news story on former University of New Mexico soccer player, Elizabeth Lambert. If you haven’t already seen the videos or heard about this online, Elizabeth Lambert, 20, was indefinitely suspended from her soccer team for violent behavior on the field.

The video below shows her pushing, tripping and yanking pony tails of her opponents.

Elizabeth Lambert Plays Rough

I couldn’t help but to think how this will affect Elizabeth’s personal brand wherever she goes. She hasn’t even graduated college or settled into a career and she already has to deal with very bad google search results wherever she goes. How would you possibly start to explain this type of behavior in a job interview?! If I were interviewing her, I’d be extremely skeptical because I would assume she would take obstacles in the work place too far and possibly backlash with anger.

I wonder how Elizabeth will move forward with this viral media attack. What would you do? How do you think this will affect her career?

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Elizabeth Lambert- A Personal Branding Nightmare! : Ms. Career Girl
November 18, 2009 at 4:58 pm

{ 4 comments… read them below or add one }

Dan Schawbel November 18, 2009 at 10:22 pm

Good eye on this personal branding failure. How did you search for her in Google? I got a lot of misc results.

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Montana November 19, 2009 at 3:50 am

Elizabeth Lambert is a junior at the University of New Mexico, and plays for their soccer team the Lobos originally from California (too bad for California). So, this loser knows they are going in to a game that they will most likely lose and since they do not have the talent to score they resort to this kind of play, it has very minor thought to it than let’s say passisng the ball through your opponents defense and scoring a goal.

The other issue is the where were the referees, were they all older white men with their tongues out, enamored and unable to call the game objectively (this game had so many penalties that did not get called), I mean what are they getting paid to do. Who has paid these guys off? Do we have to change the game where only women referees can call women games. After watching the video someone was paid off, that is my conclusion.

And Lizzy, watch you back and please stay out of soccer (you real should be banned, the game does not need people like you in it), so many will be gunning for you now. Who knows maybe you were just drumming up business for your “Occupational Therapy practice”, yah good luck with that, I doubt your bed side manner is any different from your sportsmanship.

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careergirls November 19, 2009 at 6:23 pm

Dan,

I’m very curious what you, as the Personal Branding guru, would recommend for Elizabeth Lambert from here on out. Can she recover her personal brand? How can she start trying?

Nicole

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AshleyCrimaldi November 19, 2009 at 9:13 pm

Here is another video that may be of interest to you all http://www.newsy.com/videos/soccer_violence_from_head_butts_to_hair_pulls. Its from Newsy.com- for which I should really write a post because they are AMAZING. Anyway, check it out and keep your eyes peeled for a post in the near future.

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