June 2010

Win Gen Y’s Trust via Experiential Marketing 2.0

Thumbnail image for Win Gen Y’s Trust via Experiential Marketing 2.0

You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks.  But overall, Gen Y doesn’t trust much at all.  If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]

June 29, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Why I Think You Should Meet Your CEO

Thumbnail image for Why I Think You Should Meet Your CEO

It’s not as creepy as it sounds and a warrant was not put out on me. I moved to New York because I wanted to be in magazines. Not just any old magazine, but teen magazines. After spending a few months going through HR totem poles I realized I needed a different approach.   So I [...]

June 29, 2010 7 comments CLICK HERE TO READ THE FULL ARTICLE →

Personal Business Cards for Personal Branding

Thumbnail image for Personal Business Cards for Personal Branding

A few weeks ago I was invited to a fund raising event for a non-profit arts organization.  This was the perfect networking opportunity especially since I have been thinking about returning to the non-profit arts world.  As I was doing my hair and makeup I did a quick run-through in my head of the essential [...]

June 28, 2010 17 comments CLICK HERE TO READ THE FULL ARTICLE →

Financial Institutions: Building Trust via Customer Service Marketing

Thumbnail image for Financial Institutions: Building Trust via Customer Service Marketing

What makes marketing financial institutions very different today than ten years ago?  Trust. Ten years ago, trust was assumed.  The stock market was booming,successful dot-coms were popping up everywhere and jobs were plentiful. But then September 11th happened.  And  the dot-com “burst.” And let’s not forget about the stock market crash, the fall of Lehman [...]

June 24, 2010 4 comments CLICK HERE TO READ THE FULL ARTICLE →

Favorite Stocks, Favorite Brands?

Thumbnail image for Favorite Stocks, Favorite Brands?

I had a really fun conversation with a stock analyst I met at the dog park today.  This conversation confirmed my belief that great branding goes way beyond creative ad campaigns and cool in-store displays.  It also confirmed my beliefs about the way women invest. It all started because the woman next to me heard [...]

June 14, 2010 7 comments CLICK HERE TO READ THE FULL ARTICLE →

Female Buying Power

The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men. 70% of new businesses are started by women 85% of all brand purchases are made by women 91% of new homes 80% of health care 93% food 65% new cars 93% over-the-counter meds Yet [...]

June 13, 2010 11 comments CLICK HERE TO READ THE FULL ARTICLE →

Warning: Evolution Ahead

Thumbnail image for Warning: Evolution Ahead

A few nights ago  Srinivas Rao, Matt Cheuvront and I recorded a podcast for BlogcastFM.  The last interview I did with Srini was 6 months ago. Srini has always been a loyal reader, commenter and guest poster of Ms. Career Girl from the very beginning.  He noticed that “Ms. Career Girl” had evolved since we [...]

June 10, 2010 13 comments CLICK HERE TO READ THE FULL ARTICLE →

Marketers Fail to Understand and Reach Professional Women

Thumbnail image for Marketers Fail to Understand and Reach Professional Women

Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in the workforce have exceeded the number of males in the workforce. Among working moms, 67% are breadwinners or co-breadwinners. Today only [...]

June 8, 2010 12 comments CLICK HERE TO READ THE FULL ARTICLE →

Online Marketing 101 for Entrepreneurs

Thumbnail image for Online Marketing 101 for Entrepreneurs

I bet you’re wondering why I decided to put an “Online Marketing 101” series on a career blog. Well, I believe that moving ahead in your career goes beyond perfect resumes, landing a job and dealing with corporate politics. I also know that many of you have your own side business, a hobby you’d like [...]

June 2, 2010 15 comments CLICK HERE TO READ THE FULL ARTICLE →