Have you purchased new glasses recently? If so, you’re probably aware of how expensive they can be. If you have a complicated prescription the total bill is even more shocking. Why are glasses SO expensive?!
The answer to this question may perhaps lie with the vendor from whom you are purchasing your glasses. Chances are, if you’re paying a high price for glasses, you are doing business with a high-priced optician.
There are reasons that these kinds of opticians have to charge more for their glasses. The biggest one is that they incur expenses simply to run their office. Another reason is that many opticians send out your prescription to be created by a third party. By acting as a middle man, the price goes up to provide the office with some profit. Fortunately, this is not the only method today through which eye wear can be obtained.
Therefore, many opticians are taking their business online. By opening up a virtual store online, these online opticians save a significant amount on overhead and operating costs. An optical express online optician is also able to offer a wider selection of frames than a traditional optician’s office. This comes as a benefit to the customers.
They also offer more frequent sales and deals. For instance, many of these opticians will offer deals like buy one pair of glasses and get one free. Maybe the site will offer a certain percentage off of one pair. Also, they will have sales on their frames and services much more often than a traditional optician’s office. If you have an uncommon prescription and requite special lenses, these too will be cheaper online.
But the real question is...