How to Get More Sales Internationally
If your sales are slowing down domestically and the market trend is downward, one of the best ways to diversify is to build your business internationally. Traditionally people have found it difficult to export but thanks to the internet it is now easier than ever to do business internationally. Here are some easy steps you can do to get more sales world-wide.
Go to a Trade Show –
Trade show stands in Barcelona, New York or any major international city are going to get you attention. Research what is the best event for your company to attend and go to it, there are tradeshows for every industry and normally a few large international events where people from all over the world travel to attend. Some of these tradeshows have seminars too, if you are wanting to maximize your presence. It’s worth trying to get a speaking slot at these events to ensure that you maximise your marketing ROI.
List on directories –
Business directories can be a useful way to get new business and gain inbound leads. Normally there are many free directories through your national export agency, these agencies will pass leads to you and will help promote you for free. There are also industry specific trade directories, these are worth listing on if you are looking to advance your company as a thought leader in your sector.
Sell through international ecommerce channels – If you are already selling through B2C channels, listing internationally on similar websites is a simple way to export. Often all you need is some translation and international postage. Using online payment methods means that currency conversion is simple and inexpensive. If you are selling B2B it’s worth getting an account with a freight forwarder or international express courier, they will be able to send and dispatch your products to your customers without any hassle and do all of the paperwork for you.
Invest in advertising –
International advertising to your target market can be an interesting way to attract new international inbound leads. Online advertising is an exciting way to attract new customers, simply target the advert towards your customer profile. You might need to get some things translated but that is something which you can also easily do online.
Getting new international sales is a great way to improve your revenue and increase profits, there may be many markets just waiting for your to enter. New technology has made it easier than ever to get new sales and make more money than ever before.