marketing

New Year Resolutions Professionals SHOULD Make

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What resolutions should you be making in the new year? When the calendar flipped to 2012, it ushered in a new year of potential and possibilities. As a job seeker looking to take the next step in your career, now is the time to make a resolution to turn the new year into a successful [...]

January 12, 2012 14 comments CLICK HERE TO READ THE FULL ARTICLE →

Where is your Suggestion Box?

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By, Gabriela Vega This week, my husband, stepson and I took a small vacation to Colorado where we took my stepson on his first whitewater rafting adventure. The company we worked with for the expedition really focused on preparing its guests for the adventure that included rafting with a seven-year-old child (don’t worry folks, it [...]

June 20, 2011 3 comments CLICK HERE TO READ THE FULL ARTICLE →

Women and the Web

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By, Patricia Brehm Today I found a fascinating TechCrunch article by Aileen Lee, “Why Women Rule the Internet.” The idea is that women are now the matriachs of the vast web abyss. Namely, the idea goes that since women are more inclined to work with the social networks, engage in online networking, building e-based professional [...]

March 24, 2011 6 comments CLICK HERE TO READ THE FULL ARTICLE →

Promoting Your Company by Keeping Your Feet on the Ground

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When looking to promote an online business, there is a tendency to always look towards the newest trends in everything that you do. It is a way to draw more people to your business through traffic building. It is also a great way to make sure that your business will be recognized by other websites [...]

January 3, 2011 0 comments CLICK HERE TO READ THE FULL ARTICLE →

Public Relations at Home

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There’s no doubt that our jobs can influence the way we handle things at home.  If you’re a Mom this is especially true.  Thanks to Veronica Hunt for sharing how her career has influenced her parenting! As a Public Relations (PR) professional for more than 20-years, I work with clients to develop and disseminate key [...]

December 15, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

10 Ways Restaurants can use Social Media to become a “Hometown Hero”

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Did you ever notice that the best local restaurants are the ones you never see advertised?  That’s because successful local restaurants wouldn’t see a high ROI on print advertisements.  They see a much higher ROI by focusing on their values.  Hometown Heroes have 3 things in common They know their customers. They care about their customers. [...]

July 8, 2010 11 comments CLICK HERE TO READ THE FULL ARTICLE →

3 SEO Tips for Beginners

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So you started your first blog and now you need some Search Engine Optimization (SEO) tips.  SEO sounds intimidating and mysterious to most new bloggers.  Before I answer this, let’s start with the basics. Search engine optimization is a way of writing content and structuring your site in a way that makes Google happy. If [...]

July 7, 2010 23 comments CLICK HERE TO READ THE FULL ARTICLE →

Win Gen Y’s Trust via Experiential Marketing 2.0

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You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks.  But overall, Gen Y doesn’t trust much at all.  If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]

June 29, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Personal Business Cards for Personal Branding

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A few weeks ago I was invited to a fund raising event for a non-profit arts organization.  This was the perfect networking opportunity especially since I have been thinking about returning to the non-profit arts world.  As I was doing my hair and makeup I did a quick run-through in my head of the essential [...]

June 28, 2010 17 comments CLICK HERE TO READ THE FULL ARTICLE →

Financial Institutions: Building Trust via Customer Service Marketing

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What makes marketing financial institutions very different today than ten years ago?  Trust. Ten years ago, trust was assumed.  The stock market was booming,successful dot-coms were popping up everywhere and jobs were plentiful. But then September 11th happened.  And  the dot-com “burst.” And let’s not forget about the stock market crash, the fall of Lehman [...]

June 24, 2010 4 comments CLICK HERE TO READ THE FULL ARTICLE →
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