marketing

Favorite Stocks, Favorite Brands?

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I had a really fun conversation with a stock analyst I met at the dog park today.  This conversation confirmed my belief that great branding goes way beyond creative ad campaigns and cool in-store displays.  It also confirmed my beliefs about the way women invest. It all started because the woman next to me heard [...]

June 14, 2010 7 comments CLICK HERE TO READ THE FULL ARTICLE →

Female Buying Power

The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men. 70% of new businesses are started by women 85% of all brand purchases are made by women 91% of new homes 80% of health care 93% food 65% new cars 93% over-the-counter meds Yet [...]

June 13, 2010 11 comments CLICK HERE TO READ THE FULL ARTICLE →

Warning: Evolution Ahead

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A few nights ago  Srinivas Rao, Matt Cheuvront and I recorded a podcast for BlogcastFM.  The last interview I did with Srini was 6 months ago. Srini has always been a loyal reader, commenter and guest poster of Ms. Career Girl from the very beginning.  He noticed that “Ms. Career Girl” had evolved since we [...]

June 10, 2010 13 comments CLICK HERE TO READ THE FULL ARTICLE →

Marketers Fail to Understand and Reach Professional Women

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Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in the workforce have exceeded the number of males in the workforce. Among working moms, 67% are breadwinners or co-breadwinners. Today only [...]

June 8, 2010 12 comments CLICK HERE TO READ THE FULL ARTICLE →

Annoucing Ms. Career Girl’s Job Search Boot Camp!

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You may have noticed that I have something exciting cooking. I’m writing a pretty cool job search guide for college seniors and recent graduates.  It all started because of your emails and tweets. Many of you share the same fears.  Many of you make the same mistakes when it comes to executing your job search.  These [...]

March 9, 2010 5 comments CLICK HERE TO READ THE FULL ARTICLE →

Embrace “White Space” as a Young Professional

By, Nicole Crimaldi Last night my girlfriend Millie and I were shopping at Water Tower Place in Chicago. Millie had several things on her shopping list, so spending long amounts of time in each store pondering and chatting with sales associates wasn’t a priority. We went into the Coach store where Millie intended on purchasing [...]

November 5, 2009 3 comments CLICK HERE TO READ THE FULL ARTICLE →

If you want to be a professional, please write back.

Today I’m writing about a personal pet peeve of mine:  those who do not respond to emails.  I’m sure this happens at all age and career levels, but lately I’ve noticed a trend among my twentysomething-aged peers: apparently they don’t feel the need to respond to emails in a timely manner, or in some cases- EVER! So please explain [...]

May 11, 2009 6 comments CLICK HERE TO READ THE FULL ARTICLE →

Come to Soho’s Naked Biz Growth Seminar

If you are a social media, marketing, advertising or PR person who wants to learn more about social media and its role in business, I highly recommend you attend sohobiztube‘s “Naked Biz Growth” all day seminar on Tuesday May 12 in Milwaukee, WI from 8am-4pm. First, you should come because I will be there.  (If you [...]

May 6, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →