Series

Ms. Marketing Maven

What’s a business without an online presence?  How would a recruiter find you if you don’t appear in any online searches?  What if you had a skill you were using every day and didn’t realize you could get paid for?

Technology is changing every day, but it sure as heck isn’t going anywhere.

Therefore, regardless of what industry you work in, you need to understand some “Online Marketing 101″ to survive the test of time.  You might thank yourself for listening someday.  Why? Let’s be honest, with the economy in the dumps and Corporate America’s ever changing needs, learning a bit about online marketing may serve as your “career insurance policy” someday.

Ms. Career Girl readers are largely of the Gen Y and/or Millennial population.  This means we value work/life balance and we have a strong desire for entrepreneurship- even while working our full time jobs.  We’re addicted to technology and we are fantastic multi-taskers.

Do you have a “passion project” in addition to your day job? A lot of us do, but is yours living up to its potential?

Do you want to learn how to grow your passion into a side income to pay off debt or save for a down payment on your first home?  Perhaps you want to get more support for your volunteer/charity organizations.  If so, stay tuned for weekly “Ms. Marketing Maven” tutorials where you will learn more about online branding, search engine optimization, syndication, affiliate marketing, podcasting, tracking and analyzing, e-mail marketing, blogging and some cool free tools that just might change your life.