branding

3 Misconceptions about Personal Branding for the Everyday Professional

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By, Nicole Martin As social networking grows in both our personal and professional lives, the subject of personal branding is becoming increasingly important.  But even for those who social networking is not a priority, it is still important to understand personal branding.  Below are three common misconceptions about personal branding and why debunking these myths [...]

September 7, 2010 1 comment CLICK HERE TO READ THE FULL ARTICLE →

Win Gen Y’s Trust via Experiential Marketing 2.0

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You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks.  But overall, Gen Y doesn’t trust much at all.  If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]

June 29, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Personal Business Cards for Personal Branding

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A few weeks ago I was invited to a fund raising event for a non-profit arts organization.  This was the perfect networking opportunity especially since I have been thinking about returning to the non-profit arts world.  As I was doing my hair and makeup I did a quick run-through in my head of the essential [...]

June 28, 2010 17 comments CLICK HERE TO READ THE FULL ARTICLE →

Marketers Fail to Understand and Reach Professional Women

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Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in the workforce have exceeded the number of males in the workforce. Among working moms, 67% are breadwinners or co-breadwinners. Today only [...]

June 8, 2010 12 comments CLICK HERE TO READ THE FULL ARTICLE →

Creating a Positive Emotional Association with Your Professional Brand

By, Dawn Yerger It’s hard not to notice that branding has become a hot topic in today’s business world, and with good reason. Human beings tend to assess whether or not we like or dislike something within two to three seconds, which makes it a very short window of time allotted for someone or something [...]

July 1, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

Listen to my Teleseminar: Building Your Personal Brand via Social Media

Hi Lovely Readers, I wanted to let you know that I will be giving my first teleseminar presentation tonight at 7pm CST on how to build your personal brand via social media.  I was invited to be a presenter by Dawn Yerger, founder of DiamondMind Coaching and Consulting.  Check out and join DiamondMind’s cool social [...]

June 1, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

Cool Career Girl Technology: Eye-Fi

How annoying is it when you are super excited to upload your pictures from the weekend, and then you can’t find your stupid cord ANYWHERE?  I hate it.  I also hate the times when I avoid uploading pictures for weeks at a time and then have to deal with organizing them and waiting for everything [...]

May 15, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

Define Your Personal Branding Trademarks.

Today as I walked to work this morning, I felt very “Nicole,” which ultimately made me excited to take on the day.  I’m attending a young leaders of Chicago event with my mentor tonight, and I want to reflect my personal brand to each person I meet.  I’m wearing a fabulous knee-length suit coat from Nordstrom in [...]

May 14, 2009 8 comments CLICK HERE TO READ THE FULL ARTICLE →

Blogging Requires Balls

I’m writing this post at 4.30 in the morning. I couldn’t sleep and decided to check my Blackberry only to find one of my more personal and emotionally driven posts (I swore I wouldn’t post while upset or in a bad mood, but it happened) smack dab on the front of brazencareerist.com with a totally [...]

April 21, 2009 11 comments CLICK HERE TO READ THE FULL ARTICLE →

The Amazing Adventures of Working Girl, Karen Burns

Author and serial entrepreneur GL Hoffman introduced me to Karen Burns this week, author of “The Amazing Adventures of Working Girl: Real-Life Career Advice You Can Actually Use.” Karen has an awesome blog packed with great career advice so naturally I had to share her story, blog and book with you! What’s your career story/background? Simply this: [...]

April 1, 2009 5 comments CLICK HERE TO READ THE FULL ARTICLE →