digital media

Marketers Fail to Understand and Reach Professional Women

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Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of the Working Woman.” Let’s start with some interesting statistics The number of women in the workforce have exceeded the number of males in the workforce. Among working moms, 67% are breadwinners or co-breadwinners. Today only [...]

June 8, 2010 12 comments CLICK HERE TO READ THE FULL ARTICLE →

How to Launch Digital Products for Your Small Business

By, Dawn Yerger Ask the Expert: How do I branch out from offering only coaching or consulting services, and begin launching digital products, like e-books, coaching programs, teleseminars and e-courses? Answer: Creating digital products can seem like a daunting task, especially if you are a new consultant or coach, or, if you’re not technically savvy. [...]

June 17, 2009 1 comment CLICK HERE TO READ THE FULL ARTICLE →