You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks. But overall, Gen Y doesn’t trust much at all. If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]
June 29, 2010
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The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men. 70% of new businesses are started by women 85% of all brand purchases are made by women 91% of new homes 80% of health care 93% food 65% new cars 93% over-the-counter meds Yet [...]
June 13, 2010
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