marketing

Are You in The Right Dip?

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I just finished Seth Godin’s book, “The Dip” and for those of you who read this blog often, you’ll be hearing a lot about it.  This book has single handedly changed my perspective of how valuable quitting can be.  Without going into too much detail, in “The Dip”, Seth Godin challenges the commonly believed mantra, “winners [...]

July 1, 2010 13 comments CLICK HERE TO READ THE FULL ARTICLE →

Win Gen Y’s Trust via Experiential Marketing 2.0

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You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks.  But overall, Gen Y doesn’t trust much at all.  If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]

June 29, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Personal Business Cards for Personal Branding

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A few weeks ago I was invited to a fund raising event for a non-profit arts organization.  This was the perfect networking opportunity especially since I have been thinking about returning to the non-profit arts world.  As I was doing my hair and makeup I did a quick run-through in my head of the essential [...]

June 28, 2010 17 comments CLICK HERE TO READ THE FULL ARTICLE →

Are You Guilty of Common Female Prejudices at Work?

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Last night at dinner my 17 year old sister was telling me all about her AP Psychology class.  Her class is watching a film in which ABC set up different awkward situations to see how the common person reacted, if they would call for help and, therefore, if they were prejudice. For example, one of the situations had a [...]

April 22, 2010 19 comments CLICK HERE TO READ THE FULL ARTICLE →

Creating a Positive Emotional Association with Your Professional Brand

By, Dawn Yerger It’s hard not to notice that branding has become a hot topic in today’s business world, and with good reason. Human beings tend to assess whether or not we like or dislike something within two to three seconds, which makes it a very short window of time allotted for someone or something [...]

July 1, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

How Gender Roles Affect the Women of Public Relations

By, Roland Cailles As a public relations person, I have the pleasure of working with some of the most talented and creative women in the professional world. My industry, known for its fast-paced lifestyle and feminine-friendly working environment, is filled with women. And yet, though women out number men at most agencies, it’s an industry [...]

June 30, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

Cool Career Girl Technology: Eye-Fi

How annoying is it when you are super excited to upload your pictures from the weekend, and then you can’t find your stupid cord ANYWHERE?  I hate it.  I also hate the times when I avoid uploading pictures for weeks at a time and then have to deal with organizing them and waiting for everything [...]

May 15, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →

6 Things I Learned as a Young Entrepreneur. By, Kim Grotto

By, Kim Grotto Have you ever felt the drive to start your own business? Or maybe you just grew up knowing that, one day, you would work for yourself. I fall into the latter category. Both of my parents are self-employed, and coming from a family of nine kids, I saw the benefits first-hand: the [...]

May 11, 2009 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Networking Events 101

My Twitter friend Cd, aka @thatwoman_soho, invited me to attend a really cool networking event at The Aon Center’s Mid-America Club last week.  I was mostly excited to go just for the opportunity to meet Cd in person as I really respect her work and had talked to her online and on the phone but had not [...]

May 7, 2009 1 comment CLICK HERE TO READ THE FULL ARTICLE →

Come to Soho’s Naked Biz Growth Seminar

If you are a social media, marketing, advertising or PR person who wants to learn more about social media and its role in business, I highly recommend you attend sohobiztube‘s “Naked Biz Growth” all day seminar on Tuesday May 12 in Milwaukee, WI from 8am-4pm. First, you should come because I will be there.  (If you [...]

May 6, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →