online marketing

10 Ways Restaurants can use Social Media to become a “Hometown Hero”

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Did you ever notice that the best local restaurants are the ones you never see advertised?  That’s because successful local restaurants wouldn’t see a high ROI on print advertisements.  They see a much higher ROI by focusing on their values.  Hometown Heroes have 3 things in common They know their customers. They care about their customers. [...]

July 8, 2010 11 comments CLICK HERE TO READ THE FULL ARTICLE →

Win Gen Y’s Trust via Experiential Marketing 2.0

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You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks.  But overall, Gen Y doesn’t trust much at all.  If you’re a big company of any kind, you will have to work much harder to win over the 70 million Gen Y consumers living among us. How Should Marketers [...]

June 29, 2010 2 comments CLICK HERE TO READ THE FULL ARTICLE →

Financial Institutions: Building Trust via Customer Service Marketing

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What makes marketing financial institutions very different today than ten years ago?  Trust. Ten years ago, trust was assumed.  The stock market was booming,successful dot-coms were popping up everywhere and jobs were plentiful. But then September 11th happened.  And  the dot-com “burst.” And let’s not forget about the stock market crash, the fall of Lehman [...]

June 24, 2010 4 comments CLICK HERE TO READ THE FULL ARTICLE →

Online Marketing 101 for Entrepreneurs

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I bet you’re wondering why I decided to put an “Online Marketing 101” series on a career blog. Well, I believe that moving ahead in your career goes beyond perfect resumes, landing a job and dealing with corporate politics. I also know that many of you have your own side business, a hobby you’d like [...]

June 2, 2010 15 comments CLICK HERE TO READ THE FULL ARTICLE →

Listen to my Teleseminar: Building Your Personal Brand via Social Media

Hi Lovely Readers, I wanted to let you know that I will be giving my first teleseminar presentation tonight at 7pm CST on how to build your personal brand via social media.  I was invited to be a presenter by Dawn Yerger, founder of DiamondMind Coaching and Consulting.  Check out and join DiamondMind’s cool social [...]

June 1, 2009 0 comments CLICK HERE TO READ THE FULL ARTICLE →