The Best Way To Reveal Your “Lightbulb Moment”
Press Release: New survey reveals the best situation for finding your “lightbulb moment.”
My Own Stationery has conducted a study into the situations in which people feel their most
inspired in the pursuit of better creative thought. Surveying over 100 creative professionals
across the UK, they sought to find out if there were more common situations, such as being
inside or outside, and being with company or alone, which could inspire creativity.
The personalised notebook online retailer, based in Carryduff, Northern Ireland, has found that
most people feel most creative when outside, relaxing, by themselves.
In particular, set designer, Anne Atkins, who worked on Wes Anderson’s The Grand Budapest
“I find nothing less inspiring than looking at a blank artboard on my computer
screen. I really need to get out and about — start rooting through flea markets for treasure.”
64% of people feel more inspired while alone, rather than with people.
Interestingly, these findings reveal glaring faults with the popular group brainstorming methods
implied in schools and workplaces everywhere. Rather than conversation and cooperation, it
would seem most people have their finest brain waves while alone in independent thoughts.
Moreover, only 28% of people felt most creative when speaking aloud, whether alone or with
others, again highlighting how the standard style of brainstorming may not be the best way to
It was also found that 59% of respondents said that they felt more creative while relaxing,
bolstering the idea that we need time to relax and rejuvenate in order to do our best work.
Moreover, this reveals just how important time away from the workplace is for those in creative
industries or whose work depends on innovative, creative thinking.
“It’s extremely interesting to see that most people actually find their creativity away from offices,
in solitude,” says Lorraine Kelly at My Own Stationery. “While in the office, of course, we hope
that our notebooks can be a useful creative outlet for anyone brainstorming or hoping for their
next eureka moment.”
The bottom line: maybe it’s time to take a break, get away, and give your creative self a powerful new boost!
This guest post was provided by My Own Stationery
My Own Stationery is a trading name of Victor Stationery. At over 100 years old, they prioritise
the creativity and productivity of its customers, as well as eco-friendly production. They work
alongside Irish Tree Council and the charity ‘Save the Rhino International’, and also have Swan
label, FSC and PEFC certification.