Using LinkedIn To Boost Your Career
If you haven’t yet registered for LinkedIn then what are you waiting for? LinkedIn is not only a website that advertises jobs, it is the world’s most powerful career networking site. With over 128 million users registered in the US alone, the worldwide reach of LinkedIn is phenomenal.
LinkedIn Promotes You
If you are looking to progress your career in any type of industry, you can use LinkedIn to build up your reputation. To start with, you can set up a really great profile that details all of your key skills and experience, in a similar way that you would build a resume. People from all over the world who are looking for a specific skillset to fill a role would be able to find you by searching for your skills. Then you can strengthen your profile even further and improve your reputation by getting endorsements from people that you have worked with.
By selecting the skills that you provide, your colleagues and ex-colleagues can endorse you for those skills, building up a skill profile that people can review and see that you are an expert in specific areas. Furthermore, you can create great content to share with people that will enable you to expand your network if people share your content.
LinkedIn Showcases Your Work
An example being, if you work in IT and you wanted to build up your reputation, you could provide an article or maybe an attractive infographic that summarizes some key IT problems that businesses face, along with their solutions. If your content is knowledgeable and of high quality, then people will like and/or share your content with others. You will start to be seen as an expert in this area and this can lead to job opportunities further down the line.
If you have delivered consistently great content on a topic, people in your industry will connect with you and endorse you, meaning that potential employers will be able to view your interactions and see that you are well regarded in your industry.
One of the other great parts of LinkedIn is that your network can help you find a job that you wouldn’t normally have found. Someone might post something to their network to say they are looking for someone for a particular role, say a marketing executive, and ask for recommendations. If you have marketing experience such as email marketing listed under your skill sets, and have been endorsed by many, relevant employers, you network will allow the recruiter to contact you, or for you to contact the recruitment agency for a more in depth job description.
This recruitment process tends to work well for recruiters. If someone of respectable quality has recommended people for a job, then they are likely to be a good quality of candidate. It also gives the recruiter the opportunity to do some background research via your profile to see if you are a good fit for the role.
Overall, LinkedIn is a great tool if you are looking to start or further develop your career, or if you are an employer looking to fill a job position.
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