How to Get Customer Testimonials
Customer testimonials and reviews are a surefire way to attract more customers, so you want your company to have as many as possible. Every winning website has a strong customer testimonial page, and there are a variety of reasons why customer testimonials are essential.
Testimonials from customers who have been happy with your product or service can help a potential customer make a purchasing decision and help establish your company as legitimate. However, getting customer reviews may not be easy. It will require some effort on your part.
Text-based and video-based testimonials comparison
There are two main types of testimonials you could get for your business; text-based or video-based testimonials.
While both types have their rightful role in marketing, video-based testimonials are relatively more effective. This is mainly because the audience can see a face behind the testimonials, which makes them more relatable and adds an element of authenticity, unlike text testimonials.
If you are thinking about compiling a library of video testimonials for your business, this post on how to get video testimonials from customers by VocalVideo can be a good read for you.
Ask! Ask! And Ask Again!
Your customer may not understand how much a testimonial means to you. So, they may not give you one unless you ask.
If your customer is happy with your services or products, they will be more than willing to give you a positive testimonial of the experiences with your brand.
One of the most effective ways of asking customers to give testimonials is using the after-sale email you send. This approach works best when you are on the customer support team.
Alternatively, you can include a call to action linking to a testimonial page on all your digital invoices or receipts.
Check your social media for happy customers.
Your social media handles are an excellent place to find happy customers. Satisfied customers rarely keep calm and will always find a platform to express their satisfaction, and that’s where social media comes in.
When you find happy customers on your social media, you can ask them to record a video of the experience with your brand and share it on your page. You can also ask them to send it to you if you want to post the video testimonial on your website.
Simplify the testimonial collection process
As much as your clients may want to give you testimonials, they are likely to opt-out if the process of giving your testimony is too complicated. That’s why you need to make it pretty easy for your subjects to go through with it without complications.
The best approach would be to provide your subjects with a template. Doing this will help them understand what you are looking for and what is expected without necessarily coaching them on what to say to ensure authenticity.
Get the timing right.
Asking for testimonials is one thing, but timing is everything. The best time to ask for a testimonial from a customer is when you deliver a product or service when the customer has started deriving value from your product.
At that moment, customers are the happiest. They have just had a solution to a problem which means they are in a good state of mind to offer positive feedback.
Focus on quality
Delivering quality is critical in getting desirable feedback from customers.
No matter what way you use to persuade customers into giving your business testimonials, the trick to getting positive feedback is ensuring that you deliver quality. Anything other than quality has the potential of producing very undesirable feedback.