Paper is Paper . . . Or Is It?

Recently, Boise Paper reached out to us at Ms Career Girl and asked us to do a review of their paper office products.  Specifically, Boise X-9  Multi-use copy paper and Boise Aspen Multi-use Recycled paper.  The X-9 is  high quality multi-use paper, perfect for everyday printing and copying, while  Aspen is a recycled product that is available with 30%, 50%, or 100% post-consumer (recycled) fiber content- useful in any home, office or high-speed environment.  But paper is paper, right?  If you’re like me, in the past you’ve probably just grabbed whatever looked like the best value.  That gets me to my point -is there a real reason that Boise Paper is America’s top selling brand?

What’s Important In Paper?

I asked myself, “what qualities should I be looking for when selecting paper for my printer?”  Thinking back to various paper-related disasters I’d had in the past, here’s what’s important.

• Black ink doesn’t bleed through the other side.  I really hate it when I’m working on something important, and find that my paper is so thin that I can barely read the printing on either side.
• Paper doesn’t jam in the printer.  OMG.  Why does that always happen when you’re pressed for time?  And unless you’re a printer technician, there’s always that one torn, crinkled sheet that stuck so far down inside the printer that it’s going to take a Catholic priest’s exorcism to free it.
• Printed pages look good and colors pop.  Okay, so I get that I can’t expect the colors on my screen to exactly match the color on the printed copy.  But green should be green, and the printing in general should look professional enough that no one suspects it might have come off a mimeograph machine.
• Documents should have a quality feel.  I really don’t want my resume or important company report to feel like a flyer I found on the windshield of my car parked in the Starbuck’s lot.  It’s better to make that first impression a good one, not one that elicits a smirk, frown, or groan.

I’ve had all those experiences.  And I’m sure you’ve got your own stories of paper failures.  So there’s plenty of reasons to go for quality when choosing paper.  Just one mess can erase all the imagined savings of opting for cheap, low quality paper.

Boise Paper.  It Rocks.

Trying a print run of both types Boise Paper provided, I found that both Boise X-9 and Boise Aspen met my requirements.  And, in addition to scoring on all the points above, there are several less obvious attributes of Boise Paper that makes it stand out.

• 99.99 % Jam-Free Guarantee.
• Made in the U.S.A.
• Content is responsibly sourced following FSC Forestry Certification and/or includes certified recycled content.
• Made with decades of consistent performance.

These qualities prove that Boise Paper deserves to be deemed America’s Top Selling Brand of paper. I was not disappointed in the slightest by Boise X-9 or Boise ASPEN papers. From now on, I will keep a couple reams of each type around so that I can have high-quality paper ready at a moment’s notice.

My Own Experience

Nix the 99.99%.  I actually switched over to using exclusively Boise Paper a couple years ago.  I haven’t had a single paper jam.  And I print as much as anyone.  Beyond that, I’ve found that it lives up to virtually every claim that Boise Paper makes.  That in itself is rather amazing in today’s corner-cutting corporate world.

What’s more important, though, is that I don’t have any new paper disasters.  That’s something I hadn’t paused to notice, but it’s greatly appreciated.  Boise Paper helps keep my business run smoothly, and makes my daily life just a little easier!

Thank you, Boise Paper for providing paper with quality you can trust!