marketing to women

Top Tips for Marketing to Women

When it comes to the biggest purchases in life, such as cars, homes, financial packages, and technology, the marketing focus…

8 years ago

Female Buying Power

The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to…

16 years ago

Marketers Fail to Understand and Reach Professional Women

Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “The Reality of…

16 years ago