5 Reasons You Should Get A Marketing Degree
So you’ll be leaving for college in a few months, but have not yet decided on what course to take. Your parents want you to pick a marketing degree, but you resist them and tell them the degree is useless. But is it? Here are five reasons you should earn that marketing degree to be successful in your marketing career:
The job of a marketer is fulfilling.
There is nothing more fulfilling than making other people happy and satisfied. In the business world, it is the marketer who works behind the scenes to ensure that the needs and wants of the consumers are met. Do consumers like this sweet toothpaste flavor, or do they prefer the menthol one? Should the company retain its barbecue fries or phase them out?
These are only some of the questions the marketer seeks to answer.
The marketer, in short, empowers the consumers by keeping the company informed of their needs and wants.
You can land almost any job if you have a marketing degree.
The term marketer can mean so many things.
With a marketing degree, you can be a market research analyst, if you’re the type who likes to analyze trends and patterns in a systematic way, and, well, conduct surveys.
If you’re not that type, you hate graphs and numbers and get dizzy when you see tables, don’t fret because your marketing degree can take you to other places.
You can be a public relations representative if you’re the type who likes to interact with people and likes public speaking. You can even be an events planner, a sales representative, or someone who raises funds for a cause.
If you are the tech-savvy type, then the social media manager post may be for you. You get to plan how to drive traffic to your client’s website and how to expand your client’s presence online.
The marketer’s goal is clear: to connect companies or people with people and promote services or market products.
A degree in marketing makes you a jack of all trades.
The fact that you can land almost all types of jobs with a degree in marketing is a testament to how much of a jack of all trades a marketing graduate is.
A marketing graduate does not only know how to conduct market research. He or she can write press releases, speak with confidence, and interact with people.
A marketing graduate can sell and promote brands and can even analyze trends.
There are many schools that offer marketing degrees.
You won’t have a hard time looking for a school that offers that much-coveted degree because, well, there are a lot of them. There are hundreds of marketing schools in the United States, for instance, and these are spread out across the country. There’s the University of California, and on the other side of the coast, New York University. There’s the University of Pennsylvania and the University of Virginia. Name a state and they will most likely have at least one school offering marketing as a course.
And then there are those schools that offer online marketing degrees. Yes, you can earn the degree without having to go to school physically and go through the struggles that you have so learned to dread.
Choose the option that suits you. The point is getting a marketing degree is completely within reach.
Marketing is just the right balance of work and play!
Last but definitely not the least, marketing provides you with the work-life balance that you need whether as a course or as a profession.
Sure, you might have to bury yourself in books to analyze trends and write that market research for school or for your company. But that research also entails going out and talking to people or interacting with the consumers.
A PR practitioner may have to write press releases for his or her client, but he or she would also have to attend social events, parties if you will, for him or her.
A sales representative may have to write sales reports, but not after mingling with the people who gave him or her the sales.
Marketing, in short, is serious but fun at the same time!
So if you like to write but do not want to be a writer, you can consider taking up a marketing degree. And if you like to talk at the same time, are naturally inquisitive, and like to understand how things work, then it might just work for you. There’s no harm in trying, anyway.