5 Reasons No One Is Reading Your Blog
Starting a blog is easy, but getting the results you want from blogging is a lot harder. If you’re not getting a following on your blog, there could be several reasons why.
Whether you’ve been blogging for a month or a year, this quick guide will help you troubleshoot your blog and reach more readers.
Your titles don’t grab readers’ attention.
The single most important factor in whether someone decides to read your blog post is its title. People have a really short attention span when they’re on the internet. If your title doesn’t grab their attention immediately, they’re going to click away to something more interesting.
You’ve only got a few seconds to intrigue a viewer, so make sure your post titles are clear, concise, and catchy.
Your content isn’t relevant or valuable.
It sounds harsh, but it’s true: readers won’t bother with your blog if your content is clichéd, boring, or irrelevant to them. To become a successful blogger, you’ve got to create value that readers can’t get anywhere else.
The easiest way to do this is to choose a blog topic you’re passionate about. If your topic bores you, or if you’re trying to write about something you don’t understand well, it will be next to impossible to produce engaging, valuable content.
You’re not publishing often enough.
A neglected blog doesn’t make a good calling card. If you only post sporadically, you’re sending potential readers the message that you haven’t got a lot to say. Worse, you’re not getting the practice you need to hone your blogging skills.
If you don’t have time to post regularly, reconsider whether a blog is the best way for you to reach your target audience. If you’re holding back from posting because you’re nervous about the quality of your writing, go ahead and hit the publish button – the only way to improve is by writing more and getting feedback from readers.
Your blog is brand new.
It takes time to create anything worthwhile, and a blog is no exception. If you’ve just launched your blog, be patient – you’re not going to gain a following overnight.
Instead of stressing about the number of views you’re getting (or not getting), focus on creating high-quality content and posting regular updates. Build a blog that people will want to read, and you’ll start seeing results.
Your formatting isn’t visually appealing.
If your blog has a messy theme or your posts look like walls of text, potential readers may click away from your site without reading a word of your content. Appearances matter on the internet, so make sure your blog’s layout is professional and clean. Make sure your header and sidebars are easy to navigate, use images to grab readers’ attention, and break your posts up with plenty of white space to make them more readable.
Blogging can be an effective way to reach people and promote your business, so don’t let a basic error make all your hard work go to waste. If you offer plenty of valuable content, write titles that get people’s attention, and choose an attractive layout, your chances of blogging success will increase dramatically.