5 Ways to Make More Happy Customers
Every business owner should know the side effects of unhappy customers and how this can severely impact their company. Unhappy customers can start a snowball of poor reviews that will damage your reputation while your competitors will enjoy their service because they are not you.
It is impossible to please everyone, but this doesn’t mean you shouldn’t still try to do everything you can to make your customers’ experience – both online and in-store – as good as possible. If you want to improve your customers’ happiness and even make it a focus when they are frequenting your store, consider these crucial ways that will result in more happy customers.
Make Them Feel Important
Everyone wants to feel important, and the same goes for your customers. You should do everything you can to treat them so they feel special. Something as simple as a smile and a thank you goes a long way, but this isn’t all you can or should do.
Customers who walk into your store or browse your website should enjoy an experience that feels tailored to their needs. While customers prefer some level of autonomy (so don’t linger around them), you can still make sure you are ready to answer any questions or check stock when they request it. Going the extra mile is a vital component of customer service, and it will make them feel like you want them to be there.
Stop Wasting Their Time
Nobody wants to feel like their time is wasted, but many companies have overly complicated processes and systems that can feel just like that.
Online shopping has, understandably, made people impatient. They want to be able to hurtle through your site, find what they need, and complete the purchase in minutes. The same goes for shopping in-store. Make sure everything is logically laid out and easy to find to ensure they don’t get frustrated and walk out.
You can also consider returns or inquiry processes; they don’t want to spend hours on the phone, so find ways to streamline customer service procedures, such as chatbots or live agent chats.
Be Easily Accessible
You already know that your business needs a website, but even this isn’t enough. Businesses that are easily accessible anywhere have a greater chance of ensuring happy customers compared to others.
A mobile app or at least a mobile site will reduce frustration when searching for products or services. These platforms will make it easier to find what they want without the page being too cramped or slow. It also shows that your business is on-trend.
Besides this, social media pages for your business, such as Instagram and Facebook, give you a more modern opportunity to connect with customers both old and new, which expands your reach and allows you to keep up with current trends to enhance your marketing efforts.
Ship Products Safely
Everyone has been there before. You have eagerly waited for a package to arrive only for it to come through the letterbox sashed up or twisted. You dread to think about what’s inside, and when you finally open it, you find your product destroyed.
Although this can reflect poorly on the delivery service, it also shows that your packaging process is not as careful as it should be. Customers can forgive one damaged product in isolation (especially if you fix it immediately). But repeat offenders will upset their customers.
Looking for reliable plastic packaging solutions as well as cardboard box options depending on your product will ensure it is safe and is still fresh and ready to use once it arrives.
Reward Loyal Customers
Although you shouldn’t hand out freebies all the time, innovative customer loyalty programs encourage your customers to use your business repeatedly to help them get closer to a reward.
You can decide what this reward is, whether a large discount or receiving something for free. Whatever you choose, it gives you customers something to aim for. They consider it a game and it means they will continue to spend money at your business.
The more enticing the reward, the more likely you will attract new customers. Once word gets out that your company is offering something no one else is, you’re guaranteed to attract new customers while still keeping your existing customers satisfied.
So, you can’t please everyone, but that’s okay. If you want your company to grow and thrive, you need to focus on customers you have and how their experience might increase your reputation. By offering exceptional customer service, you will to attract more eyes and customers, and you can make sure they enjoy the most comfortable and successful experience possible.