How to Make The Most Out of Your Website
Unless you have a physical brick-and-mortar store, it’s likely that your website has become the face of your business. In recent years, those who failed to adapt to the digital marketplace will have fallen by the wayside.
Today, the real fight for your business is making it stand out online. It doesn’t matter if you’re selling services, physical products, or running a blog; if you’re not making the most out of your website, you will lose out to your competitors.
So enough doom and gloom – here are a few ways you can start taking full advantage of the great shift into the online realm.
Make Sure Your Copy is Customer-Focused
Great copy can make or break your website. Whether your potential customer is reading a blog post, looking for more information about your brand, or investigating a product, they must be presented with relevant and engaging copy.
When writing copy for your website or blog, try to anticipate what information will be important to your reader. If you don’t know where to start with copywriting and find yourself struggling to get into the mindset of your reader, consider if hiring a writer is the best option for you.
Keep it Simple
Keep the design clean and attractive with minimal distractions. Sites that take a long time to load because they’re over-cumbered with ads and flashy pop-ups will see your customers closing the site before they’ve even read any of your brilliant copy.
Aim to layout any information or products in a clear but attractive way. Additionally, you’ll want to ensure any images or logos are high quality and show your products, team, or mission in a flattering light.
Make Sure it’s SEO-Optimized
So, now you’ve got a clean, well-designed website full of great imagery and well-written copy, you’re done, right? Wrong. There’s no point in having an awesome website if nobody sees it. When people search for a website online, they are likely to go to a search engine like Google.
Therefore, to ensure your website is ranking highly, you need to optimize your website for Search Engine Optimization. Start with using white hat backlinks (which https://linkflow.ai/white-hat-link-building/ beautifully explains), along with relevant keywords and alt tags on your images.
Be Clear About Your ‘Call to Action’
Consider this: when potential customers arrive at your website, what goal do you have in mind? Are you hoping to sell products, or do you want to get people signed up for a mailing list? Be clear about your intention, so you can give people an unmistakable invitation.
Adapt For Your Website’s Mobile Users
As smartphones continue to advance, there’s nothing you can’t do from your phone. This means you need to make sure your website reflects today’s ever-evolving mobile technology. As such, the customer experience must be positive and run just as smoothly as it would when accessed from a computer.
So, are you ready to take these five simple steps to ensure you’re getting the most out of your website? If so, use this guide and get started already!