5 Tips To Make Your Amazon Business Successful
For quite a number of years, Amazon has remained at the top in the list of the largest online retailers. In 2018, Amazon celebrated 2 decades of being in the game since it was started as an online bookstore. Humble beginnings, right. Despite being the biggest online retailer, Amazon is also one of the biggest creators of online income opportunities. In addition to having an affiliate program that lets you promote their products through social media, blogs, and websites, you can also market your own products on Amazon. But as a current or aspiring online entrepreneur, you should know by now that it is never as easy as it seems. Especially when promoting your products or other people’s products on Amazon, competition is always stiff, unless you’re marketing an entirely new product. And even then, there are many things you need to do to stay ahead in the game.
Amazon is a Unique Opportunity
Needless to emphasize, compared to sites such as eBay and Walmart, it is reported that the number of businesses and individual making a million worth of sales is 4 times more on Amazon. It is also estimated that roughly $88,000 is spent on Amazon each minute. But unfortunately, as high as these numbers may seem, only the Amazon sellers who know how to to go about promoting their business end up being successful. Only those who know how to give better value than their competitors excel at it. It’s mostly about choosing or having a great product and figuring out the best ways to promote your business. And in all honesty, success in business is denoted by the numbers in terms of sales, customer retention, and an overall growth rate.
So how exactly do you go about it? What is the best way to get the most out of your Amazon business efforts? How do you maximize your presence, sales, return customers, and growth rate? Well, here are some tips to make your Amazon business successful.
Ace it on Product Quality
If you’re looking at making your Amazon business successful in the long-term, you have to promote a great product. Here, great means acing it on quality after choosing a product that you know your target market will be interested in. Most online entrepreneurs end up closing shop within a few months or years, just because they chose the wrong product or the quality was questionable. It is important to put your clients first. When you fulfill their needs, the rest will fall into place, perhaps even sooner than you anticipated.
In addition, though, how you present your product to your target audience also matters. In this case, it is important to provide detailed information about the product in a manner that answers the various questions they may have about it. The way you present your product in your listings should be enticing. For the best results, be sure to include compelling images of the item, along with product details and some more information indirectly telling your prospective clients why they should buy it. Whether you’re an established Amazon business or you’re a third party affiliate marketer, you just have to approach Amazon with a great product.
Use Fulfillment by Amazon
Online selling requires a couple of things. When a customer places an order, they expect the products to be delivered within a specific length of time upon making payment. This means that as an e-commerce business owner, you have packaging and shipping to deal with. You also have to have a warehouse where you store the products you’re marketing. But all this stress is eliminated when your Amazon business uses the Fulfillment by Amazon service. Your only responsibility when using the FBA is promoting and availing your products while Amazon takes care of storage, packaging, and shipping for you. You only need to send the products you’re marketing to the Amazon warehouse and they take it from there.
The FBA can be an amazing way to save time and resources while minimizing delays so your customers find your business more convenient. Convenience is one of the most important things to online shoppers today. As a matter of fact, it is one of the prime reasons they resort to shopping online instead of going to the mall, hardware shop, or the local store. Another good thing is the customer service is also handled for you! With the FBA, selling on Amazon becomes easier for you and more convenient for your target customer, which is good for the success of your business.
Ace it on reviews
Not only on Amazon, a larger number of online shoppers heavily rely on reviews and comments from previous customers before making purchase decisions. This means that product and customer reviews are highly important for your Amazon business. For starters, having many reviews alone shows that a product has been tried and tested by a number of people. This can increase a potential customer’s confidence in your product and even compel them to buy it.
Additionally, reviews can also benefit your customer service and reputation building. For instance, responding warmly to negative reviews and ensuring an angry customer’s issue is resolved can paint a good picture in your products and also your business or the company you’re promoting products for. In your Amazon listings, always be sure to ask for reviews at the end of your product information content. However, it is also important to ensure that most of them are positive, along with satisfactorily addressed dissatisfaction reviews.
You can find an Amazon marketing agency to help with the mechanics of getting good reviews and promoting your products. For the novice, that’s an excellent way to make your Amazon business successful in the shortest possible time.
Optimize your Amazon page
Well, having an Amazon business is one thing, but attracting and influencing customers to make purchases is entirely another. Yes, FBA and sponsored ads on Amazon play an important role in doing this, but it may not be enough for maximizing your sales and growing your business to success. This brings us to one very important point. You have to invest good Amazon page optimization. To do this, you would need to work with a good SEO agency, who will improve your product rankings on both Amazon and search engines such as Google. This, coupled with paid ads and website marketing will boost your sales so that your best seller rank can increase.
If you ever search something on Amazon, you must have noted some section listing the best sellers of that particular product or a similar product in that category. The main idea is to outdo your competition on Amazon in terms of sales. However, there is more to it in BSR than just increasing your sales. For instance, reviews and ratings from customers can also affect your BSR rank.
On top of this, marketing your Amazon page may also involve investing in social media marketing, email marketing, and influencer marketing. Video sites such as YouTube, Vimeo, VSkit, and the like, have also gained a huge popularity as an effective online marketing approach. In summary, here are some things you need to capitalize on to optimize your Amazon page and improve its rankings.
Use FBA –
This one was explained earlier.
Invest in paid advertising –
This one involves paying for your Amazon business to feature in sponsored ads both on search engines and within the Amazon website. You can use Amazon pay-per-click (PPC) ads combined with other approaches such as email marketing for the best results.
Invest in SEO –
This one cuts across a wide range of marketing approaches. You can promote your Amazon page or products through your website, your social media profile, your blog, professionals review sites, or even through authority sites within your niche. Some of the most important things in SEO include using informative, up-to-date content optimized with the right keywords in every post you make. This may include your specific product pages on Amazon.
Have a website for your Amazon business
Especially when marketing more than one or just a few products, having a website for your Amazon business is critical to its success. With your website, it becomes easy to collect customer data and promote your brand more. A website will help increase your online presence, such that a prospective customer doesn’t have to search for your products on Amazon to find them. With a website live online, search engine optimization for your business is also easier and more effective. Your website can be a source of ginormous traffic to your Amazon pages.
In addition to being a source of collecting contacts from prospective customers and one-time visitors, your website will also make a great point of customer service. What’s even more interesting, there’s a huge variety of free website design tools you can use to design your own website and get affordable hosting within the shortest time possible.
With your website also, it becomes easier to keep your target audience updated on the latest product developments, trends, and what to expect in the future. You can also have a blog within the website where you provide professional product reviews for your products, how-to guides, and other informative articles in your niche of specialization. And it even gets better, you can also provide coupons, discount codes and flash deals through your website with links that redirect to your sales page.
Additional tips to a successful Amazon business
With the above being the main factors that matter most, there are minors that you shouldn’t forget about. These include the following.
Provide a fair shipping price.
Costs of shipping can go bananas sometimes. But overpricing your shipping can exert a huge toll on your business. Don’t charge your clients extra for shipping.
Competitor tracking is important.
What are your competitors selling on Amazon? What techniques do the top-sellers use to get there? Are they offering discounts? What’s unique about their products? This information will be helpful for you to stay in the game. You may also benefit immensely from your competitors’ customer reviews, which can help you discover their strengths and weaknesses.
One thing is for sure with shopping everywhere; everyone wants to save a few bucks off their purchase. As a matter of fact, a huge number of online shoppers wait until there’s a discounted offer on a particular product. This is very common in the tech device and apparel industries specifically. This means that whenever you have special offers, it is highly likely that your website or Amazon store will experience a heavy flow of traffic. The interesting thing is that such shoppers will keep checking for new offers every once-in-a-while after that for more hot deals. Discounts are always enticing, it’s just the way it is considered today’s rather harsh economy.
Provide exceptional customer service.
The biggest key to achieving long-term success in any business is to provide the best customer service possible. Customers tend to keep a non-erasable memory of how they were treated when shopping at a physical or online store and how their specific issues were handled. Make experiential, and they will always come back the next time they need a product within your line of specialization.
From the placement of orders to packaging and shipping, your customer service has to be on point. Even if you’re using the FBA program, you should be able to go out of your way to assist a client in case they reach out to you through the Amazon reviews, social media or your website. If you anticipate a delay in shipping, it is also important to communicate this to them beforehand at the point of ordering. The quality of customer service you provide will have a huge impact on the reviews you get as well as your sales and the overall success of your business as an Amazon entrepreneur.
In totality, the Amazon business world is a tough one. Well, starting one is not the tough part. The hard part is to grow into a successful online franchise. But it becomes as easy as ABC if you know how to approach it right. The above tips can be helpful you know what you have to do to achieve your highly coveted success. Take advantage of the Amazon tools, use the above tips and be sure to look for an experienced Amazon listing optimization agency you can trust. The latter will be highly essential for the success of your Amazon business.