How Lanyards Can Help Your Small Business
We all know what lanyards are ( a cord or strap worn around the neck, shoulder, or wrist) , but they are so small and simple, you might never have stopped to think about how useful they are for businesses. Branded lanyards have a corporate appearance or feel about them, but they do not have to be exclusively for huge, corporate organisations. In fact, they might have more benefits for small, independent businesses looking to establish themselves or grow to the next step.
Elevate The Appearance Of Your Business
As we just mentioned, lanyards convey a commercial aesthetic, and for some people this might be a negative. Before you discard the idea, think of the benefits. Using custom lanyards for your business could present a professional and experienced appearance to your customers. For many SMEs, working in all different industries, this could have unique benefits for converting customers, because this ‘qualified’ appearance helps to build trust between your business and new customers.
If you think that imposing any kind of uniform on your staff is the death of creativity and you want your business to have an overt, indie appeal, a lanyard may be a happy medium. Staff can wear lanyards so that customers can identify who to talk to, but they could still be free to express their personality with their own clothes and promote your company as cool and autonomous. Don’t forget you can always get custom lanyards so they suit your brand style, however weird and wonderful that might be, without compromising on your business integrity.
Improve Efficiency Of Customer Service
Staff that wear branded lanyards are easily identifiable for customers. This means that when they need help, are in a rush or just want someone to talk to about goods and services, they will quickly be able to get in touch with a member of your team. Ultimately, this could help to build a positive experience for your customers, as they would not be left unattended in your store or at your business, without the help they needed to convert as a customer.
Lanyards have so many uses and options for modifications, you can make them work for you. They could hold keys and name badges or ID cards. Many locking systems, tills and mobile point of sale devices can be unlocked with an ID swipe card. A lanyard could always ensure your team keep these much needed tools nearby, so they can provide the very best, and most efficiently professional service to your customers as possible.
Perfect For Networking
If you are a new start up or an SME looking to firmly establish yourselves within your industry, or simply just build relationships and connect with customers within the community, you are likely to be hosting or attending events. This could be anything from a trade show to a festival to a community fair or putting your staff out in the street to meet new people.
Lanyards help to identify people amongst their peers. These small, useful promotional tools can help to boost brand awareness, especially if they are a bright and effective design. You could use them as a giveaway item, perhaps with backstage or VIP tickets or information attached.
Essentially, lanyards are a simple and cost effective way to boost brand awareness, by making your staff stand out. They work in conjunction with your business model or message and work however you need them to!