3 Ways to Promote Your Brand Without Saying A Word
You don’t have to be the loudest person in the room for your brand to have a huge impact. And I’m sure quiet introverts can appreciate this. There are numerous ways to stand out in your industry without pressuring yourself to find all the right words to say at awkward networking events.
Here are 3 ways to brand yourself without even having to say a word:
1. Create a Digital Brand Strategy
If you haven’t started publishing content online, now is the time to start thinking about how you want to brand and position yourself for future success. Your content allows you to build credibility with your target audience, share your unique voice, and give others valuable tips based on your experience. You want to have supporting documentation available on-demand so that others can view the quality of your work even when they don’t have the pleasure of a face-to-face meeting with you.
Need help developing valuable content? Answer these four questions to determine what you should write about:
Here are four questions to answer:
- What do I want to be known for?
- What opportunities do I want to attract?
- What problem do I want to solve?
- What skills or unique experiences differentiate me from others in the marketplace?
These questions can be the theme for the articles that you write and will allow you to determine your niche. Talk about personal experiences and client success stories, and integrate current events into your niche topics. Then, start sharing your digital content on LinkedIn’s publishing platform, personal blog, guest blog, trade publications, and Medium.
2. Update Your LinkedIn Profile Frequently
Don’t be a LinkedIn ghost. Having a LinkedIn account and not saying anything is like going to a party and hiding in a dark corner. You’re constantly saying that you don’t see the benefits of LinkedIn, no one is clicking on your profile, and you feel like you are wasting your valuable time by even having an account. But here is the real problem: How can people hire you if they can’t find you?
In order to appear in top LinkedIn search results, you must be active.
If you don’t like bragging about yourself in person, LinkedIn is the best way to vaunt about all of your accomplishments without appearing cocky. People are looking to hear the great things that you are doing, because the world needs what you have.
So here are 4 ways to build your brand on LinkedIn:
- Change your default LinkedIn headline to reflect how you add value to others vs. leaving viewers with a two-word description that mimics your job title.
- Obtain testimonials and recommendations from others. If you are too nervous to ask others for recommendations, simply write them a recommendation first, and most people would be more than willing to return the favor.
- Share conversation-worthy updates. If someone in your industry has just won an award, share the information with your network. If a company is creating a new initiative to increase diversity in the workplace, let your professional tribe know. You will become known as a valuable source of information.
- Don’t forget to share the valuable content you have created. Your content can include blog posts, e-books, tips, and interviews with others.
3. Choose Your Preferred Social Media Platforms and Be Consistent
If only there were more hours in the day and less work on your plate, you would be a social-media ninja. But because you are actually living life instead of posting about your life every 5 seconds, you may not win the Social Media User of the Year Award. And that’s okay. You should favor quality over quantity.
If you are not an active social media user, choose a platform that you want to explore and be consistent. Be strategic about the platform you choose. Where are most of your target users located? Essentially, you want to determine where you can get the most attention for your time.
If you’ve been navigating the social media world for a while, it’s time to upgrade what you are doing. For example, if you are frequently posting on Facebook and Twitter, you can schedule your posts in advance by using Hootsuite, or Buffer. These tools allow you to manage your social-media marketing all in one place. If you are a fan of Instagram, you can take advantage of Grum to schedule and post your Instagram pictures from your computer. Tools like Iconosquare and Sprout Social will allow you to measure the effectiveness of your social-media postings. Then think about how you are engaging your audience on those platforms by taking advantage of Twitter Chats, Facebook Live, and popular hashtags.