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Home›Work›#SideHustle›Don’t Forget These Considerations When Making Your Small Business Global

Don’t Forget These Considerations When Making Your Small Business Global

By Maria Bashi
Sep 10, 2014
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At some point in the timeline of running your small company, you will face the question of whether or not to take your business offshore and take advantage of international business activity.

Certainly, there are a lot of factors that make stretching your business boundaries beyond the shining seas all the more attractive. Your small business may be offering a product or service that is unavailable in other countries but is high in demand. By expanding your operations and tapping into these markets, you can create a new base of customers without immediate competition

Also, global expansion is a great way to increase the exposure to your business, which helps you achieve greater brand recognition throughout the world. A larger global footprint can facilitate even more expansion in the future, while customers and domestic firms start viewing you as a bigger player in the industry, even if you’re operating on a small scale.

Regardless of the decision you teeter toward, remember that making a small business global can’t be an immediate thing. There are some important considerations you need to make when making your small business global, including the following:

A financial plan

All small business expansion plans should include separate sales and marketing plans that deal with customers and competitors, as well as operation and product plans. Such plans are going to help you understand what changes will occur in terms of expenses and revenues on your profit and loss statement when you start operations in another country.

Is it the case that you want to set aside $5,000 for advertising? A year later, you may need to invest twice that amount, so put the expected investment against your revenues in the profit and loss statement to forecast your expected profits. You need a plan that tells you what are you going to do, and when.

An organized logistics strategy

When you’re expanding a small business internationally, you need to create a strategy for getting your goods overseas. This transport may become more expensive because moving goods to foreign countries is more complicated and costly than domestic transportation. Logistics may take more to plan the further you transport items.

Therefore, careful planning is important when relocating a business internationally. It gives you an idea of what to expect in advance of a business expansion and to plan your finances towards this section accordingly. an international moving company and other logistics firms assist small businesses with goods departure date, custom and packing requirements, and destination receivers that can support a seamless transition.

Understanding of laws and regulations

Business regulations vary in different countries. Be sure to scrutinize the business landscape of the country you’re planning to expand the business to, and get touch with relevant departments (Chamber of Commerce, etc.) to find out what you’re up against,  and whether you will need things like a legal entity identifier. 

For example, you might be prohibited to sell bakery items made from a certain type of ingredient. There are several rules like this, so it is your responsibility as a business owner to understand the rules and regulations if you want to do business on a global scale. Other things you’ll need to take into account legal and ethical issues as well as labor laws, foreign currency rates, custom duties and tax regulations.

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Maria Bashi

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