Ms. Career Girl

Top Menu

  • Home
  • Media
  • About
    • Terms of Use & Copyright Notice
    • Privacy Policy
  • Advertise
  • Contact
    • PR and FTC Disclosure
  • Subscribe

Main Menu

  • Home
  • Careers
    • Productivity
    • Career Confessions
    • #SideHustle
    • Job Search Advice
    • Resume Optimization Tool
    • Job Board
  • Lifestyle
    • Life After College
    • Health & Beauty
    • Style
    • Money
    • Travel & Leisure
    • Product Reviews
  • Relationships
    • Dating
    • Marriage
    • Working Moms
  • Specials
    • Real Career Girls
    • Style Your Life
    • Book Club
    • Giveaways
  • Home
  • Media
  • About
    • Terms of Use & Copyright Notice
    • Privacy Policy
  • Advertise
  • Contact
    • PR and FTC Disclosure
  • Subscribe

logo

  • Home
  • Careers
    • Productivity
    • Career Confessions
    • #SideHustle
    • Job Search Advice
    • Resume Optimization Tool
    • Job Board
  • Lifestyle
    • Life After College
    • Health & Beauty
    • Style
    • Money
    • Travel & Leisure
    • Product Reviews
  • Relationships
    • Dating
    • Marriage
    • Working Moms
  • Specials
    • Real Career Girls
    • Style Your Life
    • Book Club
    • Giveaways
#SideHustleWork
Home›Work›#SideHustle›Female Buying Power

Female Buying Power

By Nicole Emerick
Jun 13, 2010
28333
0
Share:

The 90 second video below by she-conomy.com shows that female consumers make a majority of purchasing decisions in comparison to men.

  • 70% of new businesses are started by women
  • 85% of all brand purchases are made by women
    • 91% of new homes
    • 80% of health care
    • 93% food
    • 65% new cars
    • 93% over-the-counter meds
  • Yet 91% of women feel advertisers don’t understand them…
  • Perhaps this is because only 3% of creative directors are women.

Although I knew females were powerful consumers, this video shows just HOW powerful we are.  Pretty incredible isn’t it?  After watching this video I thought to myself, “what DON’T we women do?” If women are making 80%+ of buying decisions, where are all the guys? And, WHY are there not more female creative directors?!

How are marketers using these statistics on women to shape their advertising campaigns?  Are they doing a good job?  How could they improve?

Tagshow to reach female consumersmarketing to femalesmarketing to gen ymarketing to gen y womenmarketing to women
Previous Article

Warning: Evolution Ahead

Next Article

Favorite Stocks, Favorite Brands?

0
Shares
  • 0
  • +
  • 0
  • 0

Nicole Emerick

Nicole Emerick founded Ms. Career Girl in 2008 to help other ambitious young professional women thrive in a career they love. Ironically, growing MsCareerGirl helped Nicole transition her own career from commercial banker to digital marketer. Today Nicole leads the social media team at a large advertising agency in Chicago. Nicole also served as an adjunct professor at DePaul University where she helped develop the careers of PR, Advertising and Communications students. Tweet with Nicole @_NicoleEmerick.

Related articles More from author

  • #SideHustleCareer ConfessionsWork

    Marketers Fail to Understand and Reach Professional Women

    Jun 8, 2010
    By Nicole Emerick
  • #SideHustleCareer ConfessionsWork

    Win Gen Y’s Trust via Experiential Marketing 2.0

    Jun 29, 2010
    By Nicole Emerick
  • marketing to women
    Money

    Top Tips for Marketing to Women

    Jul 10, 2018
    By Maria Bashi
  • Career ConfessionsLife After CollegeSelfWork

    A Tale of High Achieving Career Ladies

    Oct 24, 2013
    By Ms. Career Girl
  • work in sales
    Life After CollegeSelfWork

    Why an entry level sales job is a great way to kickoff your career

    Dec 15, 2013
    By Ms. Career Girl
  • Find a Career
    #SideHustleLife After CollegeSelfWork

    Get a Modern Day Career Path Dream Catcher

    Feb 7, 2014
    By Ms. Career Girl

  • Career ConfessionsLife After CollegeSelfWork

    A Tale of High Achieving Career Ladies

  • work in sales
    Life After CollegeSelfWork

    Why an entry level sales job is a great way to kickoff your career

  • Find a Career
    #SideHustleLife After CollegeSelfWork

    Get a Modern Day Career Path Dream Catcher

Subscribe

Job Search

As seen on

career advice blog badge oriel badge

Featured On

  • About
  • Contact
  • Advertise
  • Resume Optimization Tool
  • Privacy Policy
  • Terms and Conditions
© Copyright 2021 Ms Career Girl