Five Ways To Build a Powerful Brand and Become a Master Marketer
Many people believe that building a brand is as simple as drawing up a logo and choosing a visually pleasing colour scheme. While this is certainly a part of the equation, a brand is so much more: it’s a representation of your company’s values and a way to draw in and retain the right customers for your business. Every successful company today has built a recognisable brand that influences their buyer’s behaviour by driving loyalty and recognition.
While establishing a powerful brand is no easy feat, it’s completely achievable with time, commitment, and know-how. Here are some tips to get you on your way:
Work with Professionals
If you don’t have a clue about where to begin when it comes to building your brand, don’t be afraid to seek the help of a professional. You can find a branding agency in Melbourne, Austrailia, Los Angeles, California, or whichever city is convenient Branding agencies can help you find the best way to accurately convey your business’ identity to your target market by workshopping everything from logo design to tone of voice.
Know Your Market
Once you’ve established your identity and voice, it’s time to identify your buyer personas. These are semi-fictional representations of your ideal customers that are based on market research and your existing knowledge of buyer behaviour. Buyer personas are a very useful tool that can help you gain an understanding of your customers’ wants and needs and allow you to tailor a customer journey around them to drive sales.
Use Social Media
Social media is one of the most powerful tools available for businesses wanting to strengthen their brand. The great thing about it is that you don’t need a massive budget to get started and build a following – you can make a profile for your business on all the major platforms for free and begin posting as soon as today. Here’s where your buyer personas will come in handy, as you can use them to identify which social platforms are best for your market and what kind of content your ideal customers are most likely to engage with.
Stay Consistent
One of the most important things to keep in mind when building a brand for your business is to remain consistent. Once you commence your marketing efforts across social media, email, your blog – or anywhere else, for that matter – it’s vital to use the same brand imagery and tone of voice. This ensures that your customers get to know your brand and associate your business with the personality you’re projecting. Likewise, Ensure that you’re consistently active across all platforms to drive your engagement and follower rates.
Engage with Your Community
These days, it’s not enough to offer quality products in the hope that the right customers will find you – it’s vital to nurture your customers and provide superior, customer service and support. In fact, when it comes to making a purchase, 64% of people view customer experience as more important than price. Make sure to take the time to respond to social media comments, reviews, emails, and other business enquiries. Not only will this build trust between you and your customers, but it’ll also provide you with invaluable insights into their wants and needs.
Creating a powerful brand is about developing a solid understanding of your target market while using the correct tools to attract them. By keeping the above tips in mind, you can ensure your business is kept top of mind by the customers who matter most to you and build a loyal following. Time to get brainstorming!