It’s very easy to think that branding is a simpler process that it actually is. Surely, paying a graphic designer and illustration firm to craft a logo, a set of social media banners and...
Many people believe that building a brand is as simple as drawing up a logo and choosing a visually pleasing colour scheme. While this is certainly a part of the equation, a brand is...
Advertising and marketing often comprise the largest portions of a small business’ expenses, especially when that business is just starting up. Which is understandable: branding yourself and earning name-recognition in the marketplace is the...
In crowded industries branding has become one of the number one means of collecting a loyal customer following. Without a distinctive, recognisable brand there’s little chance that a company would get much attention. But,...
You have a career that you love, or at least get through on a daily basis. But what you really enjoy — where your passion truly lives — is somewhere on the side. Whether...
The Internet is full of testimonials from students who have enrolled in coursework abroad and came away from the experience not only with broader perspectives, but also with marketable skills. Keep reading to learn...
Working in digital public affairs, people don’t always understand what I do day to day. Honestly, it’s pretty hard to explain to someone who’s never worked in a “behind the scenes” type of job....
We all have that one person at work who we do NOT get along with. We clashed in the past over a disagreement. That person threw us under the bus in a meeting or in front...
After a jam-packed business trip of 8 client meetings in 2 days, I made and witnessed a LOT of promises. Promises to follow-up with information. Promises to schedule more meetings. Promises to introduce my clients...
I took a little survey amongst my peers at work who I speak with 1-5 times a week about areas of mine which could use improvement. What can I do better at? Where do...