Promoting Your Company by Keeping Your Feet on the Ground
When looking to promote an online business, there is a tendency to always look towards the newest trends in everything that you do. It is a way to draw more people to your business through traffic building. It is also a great way to make sure that your business will be recognized by other websites in the process which will bring more business your way. The problem is that all too often companies will lose sight of reality because they are constantly chasing the next big thing.
One for instance is that too many companies relying on good customer satisfaction will ignore such important tools as the inbound call center. They trend towards online chats or email messages instead. While these methods of communication are all fine and good, they lack the personal connection that only talking to a live person can accomplish. Of course, finding the right telephone answering service can be difficult as not many Indian companies are willing to take what has turned into very low paying jobs. Companies in American and in the UK have been able to snatch up many of the jobs that India is turning away as more companies are willing to pay more to get native English speakers.
With the ability to go global for anything your company needs, it is hard to stay grounded in reality. Seeing India turn its nose up to call center jobs is an interesting reminder that anything is possible in this world. If you are to make a difference with your online presence, you will have to make decisions which will help to keep your feet firmly on the ground at all times.
Connecting with Your Base
There are many great ways to connect with those who visit your website to buy your product or service. One of the easiest ways to do this is by asking your customers to connect with you. Using such social networking sites as Facebook and Twitter allows you to get to know not only what your clients like. You will also get to know what they like about your company. In finding out what they like about your company, it is possible to either promote your good point or make changes to the bad ones.
Setting up an account with either of these sites costs you nothing. Making the profile something people will pay attention to can cost you some extra money. Of course, as soon as the account looks the way you want it to, it is possible for it to be a great promotional site. You can do everything from announce upcoming events and roll-outs to asking those who follow what you write in these locations what it is they would like to see more of. The more you connect with your base, the more possible it is that they will tell everyone they know about your company.
Creating a Blog
While the social networks are great places to attract new people to your business, it is not the best location to really inform people about your business. It is hard to learn everything you need to know about a company in a tweet or two. Creating a source like a blog is a much better way for your customers to get to know your business. The social media sites can mention each new blog post you post. You can direct people from your blog to the social media sites and then right back to the blog.
In a blog you can do everything from tell the history of the company to explain why it is that your company is doing which is different. In most cases you will simply write about the different things going on in your industry. Maintaining interest in your business is highly important if you are to keep a growing base to keep spreading the word.
Reaching Out Beyond the Web
Whether your company is in the business of selling products or services, it is a good idea to send out mail through the United States Postal Service (USPS). By sending out mail, you are making a personal attempt to reach your clients. They will appreciate the personal touch the sentiment makes possible. The reason why this is important is because everyone adores feeling special for one reason or another. Even if all you are sending a note for is to say thank you for the order, it is the thought that counts. The more personalized you can make the mail, the more effective it will be in sending the right message about your company.
The more people feel at home with your company, the more friends and family they will tell about it. This growing base will be able to keep growing as long as you make sure to always take care of the customers you have.