Supercharging Sales: How To Persuade Buyers To Take The Next Step
Generating leads and creating a buzz around products is not enough to keep businesses afloat. To achieve success, customers have to take the next step. In this guide, we’ll explore some simple steps you can take to start supercharging sales.
Use high-quality images
Many people will judge products and form impressions based on their reaction to visual media, such as images, photographs and video clips. If you are selling products online via a website, online store or social media, it’s crucial to ensure that you use high-quality images that showcase the items in the best possible light. Invest in a good camera, hire a professional photographer, or look for content you can use, such as feet pics for sale to promote shoes, socks or jewelry for the feet. If your images don’t do your products justice, you may find that customers look elsewhere. Test images, ask for feedback and provide a range of photographs or videos to show people the product from different views and angles. It’s often beneficial to show the product in use, for example, a model wearing a hat or a coat or a real-life customer using a bag.
Provide useful information
One of the most common reasons people abandon shopping carts is a lack of information. Your website or social media posts should contain essential information about the product and links to pages or blog posts that offer additional details or advice, for example, delivery times and costs, returns policies and reviews. Make sure your product pages have all the relevant information and a clear call to action. If you sell clothes, for example, include measurements, materials and care instructions. If you use models, it’s also an excellent idea to provide information, such as their dress size and height so that people have an idea of how the garment would fit them. It’s also beneficial to add an FAQ section to your website.
Add a time element
Many of us browse stores and scroll through social media without intending to buy anything. We see items we like, but we tend to forget about them or go back to them at a later date. As a business owner, you can increase lead conversion rates and sales by adding a time element, which encourages people to buy items on the spot. Issue a reminder via email, offer a discount, send out low stock alerts or upsell promotions that are ending soon. You want to make the buyer feel as though they may miss out on an opportunity if they don’t complete the order there and then.
Share rave reviews
More than 90% of consumers use online reviews to find products and businesses. Sharing positive feedback can make prospective customers want to buy from your brand and get in on the action if products receive rave reviews. Encourage customers to leave comments and reviews when they buy from you, publish reviews on your website and social feeds, and look after your customers to achieve high scores.
It’s not always easy to persuade customers to take the final step and make a purchase. If you’re looking to supercharge sales, take these tips on board today.