Advertising Tips For Your New Side Hustle
If you’ve got a new side hustle or small business venture in the works, gaining customers is top priority. So like most other businesses, advertising is a requirement.
Since the first ads began to take shape in the 16th century, the course of advertising has undoubtedly changed as new technological advancements came onto the scene. Today, we live in the digital age, and advertising tactics have been molded to fit audiences who live on the internet. Though techniques have changed throughout the course of history, nostalgia marketing is a powerful tool, and you can utilize a handful of vintage advertising techniques to tap into feelings of nostalgia and a longing for the past.
Invaluable created this helpful infographic that details some of the most effective vintage advertising techniques to help in marketing your new side hustle. They also included examples from some of the most effective branded ad campaigns to use as inspiration. Below are a few of the elements you can call upon to help make your campaign successful:
Create bold, catchy headlines –
Much like Budweiser did in their 1961 “Pick-A-Pair” promotion, use a large headline to attract viewers to your ad.
Think of a meaningful slogan –
M&M’s still uses their “Melts in your mouth, not your hand” to define their brand. Create something that is on-brand and can withstand the test of time.
Don’t shy away from long copy –
In 1915, Cadillac released a 400+ all-text ad that described the benefits of their product over competitors. It remains one of the most successful ads of all time.
Use color –
Colorful, vibrant imagery can help evoke certain emotions and capture the attention of your audience.
See the rest of the techniques and gather tips and tricks from the visual below to kickstart your new gig into high gear.