2017 Content Marketing Trends
As the world hurtles forward into the Digital Age, content marketing has become increasingly important when it comes to promotion. Staying on top in such a dynamic and ever-evolving industry can be difficult to say the least. With the aim of the game to stay original, fresh and relevant, it would be a good idea to keep on top of the latest trends in order to capitalize. The team at Yoma, a Liverpool based digital marketing agency, have compiled a list of content marketing trends that are bound to be useful in 2017. Here’s a helping hand to anybody that wants to stay ahead of the curve.
Create a content marketing plan
We cannot stress this enough. Adopt a content marketing strategy and your campaigns are much more likely to be successful. Having a documented plan will effectively guide your content team towards the goals they wish to achieve. If something isn’t working, you won’t have to sit there scratching your head. Instead, you can point to something within that strategy and alter it.
Facebook & Twitter
Everyone and their grandmother has a Facebook, so why doesn’t your business? Veritable powerhouses when it comes to content sharing. If your company isn’t utilizing social media then you’re missing out on vital opportunities when it comes to content sharing & discovery. Let your customers do the work for you.
Utilize the visual
They say a picture is worth a 1000 words. They’re far more digestible than 1000 words too. Visual storytelling is one of the most effective ways to get your content to land with an audience. Whether it be through pictures or video, you would be best served to find a way to develop your use of visual multimedia in the new year.
Get creative with your writing
We’ve heard it time and time again about how fresh, original content is best, yet how is it that there is still so much dull content out there stinking up the web? Think to yourself as you’re writing content – would I read this? Making easily digestible content that enriches people’s lives is key to success. Creative writing is a skill that’s worth its weight in gold if you can master it.
Optimise for mobile
The internet receives more traffic from people surfing on their mobile devices than their desktops than ever before. Ask yourself, am I doing everything that I can to provide a good user experience for those accessing my content on their mobile? Spending the time to make sure your content is easily accessible to those using their mobile will pay dividends. Better still, if you have the resources – create an app for your company.
Remember, it’s content marketing, not content creation
Often we write articles, publish them and move on to the next without a second thought. Promoting your content is essential to making sure it gets seen and more importantly – motivates action! Repurposing or simply republishing previous content can be a effective time saving tactic and will attract visitors, so long as it is still relevant!
Another great way of getting your content out there, is through the use of ‘promoted posts’ on social media. Facebook and Twitter allow you to reach new customers, by using demographic targeting tools and analysing what works best for your audience. If you’ve spent enough time and effort creating your content and you are confident that this will enrich your customer base, can you afford for it not to be seen?