Benefits of Becoming a Digital Marketer

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Lately, it seems like anything can be done online. Anything can be done, and just about everything is being done–especially marketing. As the internet grows, the need for digital marketing increases, so the market for digital marketers is booming. If you’ve always enjoyed getting people excited about things, developing strategies, and being your own boss, then digital marketing might be for you. Let’s explore two of the benefits to becoming a digital marketer.

Do Your Own Thing

While you might stick with one company as a digital marketer, you don’t have to. Digital marketing comes with the option to freelance. You can get to work immediately after you graduate. You don’t have to work through an internship. And you can start building your portfolio and your online presence right away.  So when it does come time to impress a big business, you’re prepared. It’s estimated that 40% of jobs will be freelance within the next decade, so it’s not a bad idea to get ahead.

Freelance working often means pajamas until noon and a coffee-shop office. It also means vacations are easier to take, if you can schedule your projects around them. Freelancing means freedom, so if the idea of doing your own thing appeals to you, you could stay a freelance digital marketer for your entire career.

Enjoy a Bigger Market

Digital marketers are in demand. In fact, it’s estimated that there will be 150,000 jobs by 2020. There’s no way businesses will be able to fill those positions. There’s also no way a digital marketer can remain unemployed. Since many businesses are switching to predominantly online advertising, they need to hire experts to start getting that job done. Online campaigns, ads, and marketing strategies all have to be developed by someone… making digital marketing one of the hottest careers on the job market. The pay is often higher than what your peers will get from their first jobs, as well. Digital marketing is in demand. It’s easier to get a job in digital marketing. You’ll also probably get paid more. When you line those three benefits up, it’s hard not to become interested.


Digital marketing could be a stellar career move. If the benefits listed above have got you interested, you’re probably wondering–now what? What does it take to become a digital marketer? There are plenty of online universities offering digital marketing courses and you can get a head start on your education by learning the history of Google algorithm updates.

Options Abound

And once you have that training, you might be able to live abroad and continue to work, especially if you’re able to nab remote gigs. The options aren’t just easy; they’re also fun. A career in digital marketing isn’t too far away, so if you think you’ve got what it takes, start putting your passions to use and train in digital marketing. You’ve got a good chance at a job, and you even have the option to freelance if you so choose. If digital marketing sounds like the right move for your future, don’t wait: start looking at classes today.