How to gain followers on Instagram
Do you have an Instagram page, but just can’t seem to get your number of followers to grow? Here’s some tips on how to gain followers on Instagram.
Create a clear strategy
Before you start the campaign for subscribers, determine what you want to tell them. Think over the main subjects of your account and the goals that you want to achieve with it. Create a content plan for the coming month and write in short what you want to say through your posts. See how they reveal your chosen subject. That is how you will clearly understand who your account is focused on and how you will attract new followers for Instagram.
Next step is to find out what is already exist within your topic. Find 3-5 main competitors and study them. Things to find out:
- what is the situation with subscribers in your niche
- what type of content is popular and what kind of response among subscribers it receives
- the frequency with which your target audience expects you to post
- how competitors interact with your potential audience
Done? Use this information further and from time to time, update it.
Check your account
How your account looks are the first and foremost touch with new subscribers. Therefore answer a few questions:
- Do you use your niche keywords in the nickname or bio information?
These two fields are indexed on Instagram, so choose carefully. How do you want targeted subscribers to find you?
- Is your profile photo simple, bright and vibrant? Would you click on it?
Forget about the different inscriptions, because the picture itself is small. Write short abstracts, add emojis, be creative but do not overdo it.
- Is there an active link?
Add the address of your website or link to other social networks (LinkedIn, Facebook, etc.), as well as on a YouTube channel or a specific video. Update the link whenever necessary.
If you answered at least one of these questions “no,” then it is time to start designing your profile.
Accustom yourself to publish 1-2 posts every day. Thus, you will maintain the activity of the existing audience and recruit subscribers. These posts may be in the form of a question to engage subscribers to active communication in the comments. You may have a story to tell, so end it with a useful conclusion or share an effective life hack that will significantly facilitate the life of your subscribers. There is also an option to tell how your days go. It also may be attractive if to put it right.
Make a post every day at about the same time. You can do it by yourself or use automatic posting services. Such services are extra helpful because you can relax and not follow the time.
Use catchy photos
When preparing each post, pay special attention to the quality of the picture. Get people to become interested and click on the photo to read your post, maybe even go to the page and subscribe. Sounds not easy, but if you learn how to make a content that you will click at, the success will come.
Get to know where your target audience is and add geolocation to your post. If you have a travel blog, mark the place you are writing about. Show your potential subscribers that you have the same interests as them, that you visit similar places. They may become interested in the place you took your pic at and may be wanting to make something similar.
Do not omit to add text to the photo
Memorable photos sometimes are not enough. And surprisingly, some people come to Instagram not to watch, but to read. Try to fit all the text in the description (2200 characters). It is better to break the post into several parts, and do not post an additional 4-5 comments.
Remember that in the feed, your subscribers see the first three lines. You should pay special attention to them. Try different ways to interest the reader to read the whole text: add a call, ask a question, start telling a story and cut it off at the most exciting place so people will subscribe to continue reading later.
Post many stories
Instagram settings allow you to publish up to 30 stories daily. And it is an excellent opportunity to recruit subscribers. Why? You can publish various fresh photos and videos, which do not fit the theme while leaving your account clean. Stories are always at the top of your subscribers’ pages, and they see them immediately. By publishing stories several times per hour, you are still closer to the top of the list. Add captions, emojis and stickers to photos or videos. You can also publish not only the picture you just took but any in the last 24 hours.
Subscribe to other accounts
If you have created your Instagram account recently, then the number of subscriptions you have is small. Take time and learn new subscribers daily. This way, you will encourage them to respond more actively to your publications. Also find your target subscribers using hashtags, geolocation and with the help of the competitors. You can sign up for 50 people per hour. So go ahead!
Comment on your subscribers
Want your readers to be more active? Start talking to them in their account. Show interest, read posts, write comments. Your subscribers also want this and will be grateful to you for this attention. Write detailed comments, ask questions, start a discussion. This will draw attention to your account back, and your subscribers will become more active.
Comment on popular bloggers
It is always useful to know the interests of your target audience. Find the bloggers that your followers follow and start chatting with them in the comments. Accustom yourself to stand out among others. This will help to gain followers who are interested in your content or services.
A perfect way to get attention: write something that most people disagree with and make them argue with you. But be careful not to get personal and stay within the bounds of decency.
The most effective way to reach out to your target subscribers is through advertising. Define the audience correctly, write a short, catchy text to hook new subscribers.
Instagram ads are just starting to develop. Remember how many ads you usually have in your feed? 1-2 maximum. This means that readers are not overloaded with advertising messages and relate to them more.
To sum up:
To achieve fantastic results on Instagram, you need:
- make a good-looking account with catchy photos
- increase the activity of existing subscribers by a comment on posts from your target audience or famous bloggers
- publish posts, stories, live videos daily, because Instagram loves active users. If your posts quickly gain likes, it always happily promotes them. There are no secrets or tricks, only analysis of competitors, the study of statistics and constant work on improving your profile.