How to Grow Your E-Commerce Business
E-commerce continues to be one of the most exciting business models today. Let’s face it – if you need to buy something, you go online to find it. There’s no need to shop those big department stores and become frustrated with your wasted day. Those who understand the convenience and benefits that e-commerce offers are turning it around into a profitable business.
Are you ready to start your own business? Perhaps you are already established online, but you aren’t seeing the growth in sales you were hoping to. That’s okay – our team of Amazon Marketing Experts is here to help with amazon listing optimization, customer outreach, and more.
Get on Amazon if You Are Not There
Your first step is to ensure you are using Amazon’s Fulfillment by Amazon service. If you are not using the site as a way to list your products for sale and to manage the logistics of it, then you are missing out on success.
Perhaps you are already there but are not seeing the results you want. There are numerous reasons for this. One of the key concerns is that, as experts claim, there are over 1.7 million sellers on the site. Considering this, you may have to overstep the competition to stand out. To help you do that, consider these strategies.
Optimize Your Listings
If you have not done so, it’s essential to go back to your product listings and to optimize them. Amazon listing optimization enables your products to stand out from the competition. It helps to encourage Amazon to drive more traffic to your site. It also enhances the way your products are viewed, shared, and managed on the site. The problem is, many people fail to do this well enough and it means missing out.
Let’s be clear here. Optimization of Amazon product pages is nothing like ranking in Google. Rather, it’s a process that takes into consideration all areas of a product listing and creates a well-received page that performs well on the site’s searches.
Go Back to Your Current Customers
As you work to grow your e-commerce business, focus on your existing customers first. You want to encourage them to do two things:
- You want them to buy it again. You can use Amazon’s tools to help you to send messages to your customers to check in on their product purchases.
- You want them to leave you a review. It’s a good idea to encourage this, lightly, in your communications with your clients. Be sure to share products that may complement what they purchased as well.
When you target existing customers, they are more likely to buy again, giving you a higher conversion rate. They are also likely to add more to their shopping cart, generating more revenue for you every time they visit.
Ensure You Have a Website
Sometimes, companies will focus all of their efforts on creating a product listing on Amazon that’s incredible. That is a recommended step. However, you also want consumers to be able to find you off the site as well.
Having a website helps your business to gain credibility. You also want to ensure it is a well-designed, trustworthy site that provides an easy way for consumers to verify that your site is secure. Our Amazon marketing team emphasizes the importance of creating a holistic site that provides the story behind your products, too.
If your products are a bit harder to understand or they do not photo well, video can work for you. It is possible to use videos to provide a more real-life experience for buyers. You want them to not only read what your product has to offer but also understand how it benefits them. Telling a story with video tends to drive that home.
Did you know that, when you use video to sell your product, it may increase how much consumers spend on your product? It gives them information and shows them how they can use the product to gain benefits in their life. According to some experts, the average user will spend 88 percent more time on your page when there are videos that draw them in.
Build Your Reviews
The more times a consumer can share their successful opinion of your product on your site, the more likely you are to get buyers. Customer testimonials and reviews are a valuable component in the sales process. Many of today’s buyers are less likely to make a purchase from a company they do not know if they have no way of trusting the company.
When you incorporate testimonials, consumers are able to see what other people think of the product. Since Amazon verifies many of its customer reviews, they are authentic and valuable to the consumers who use the site.
Go Back and Improve Your Amazon Listing Optimization
We mentioned the value of Amazon listing optimization, but if you’ve already done that once, do not be afraid to go back to it again. Your goal should always be to improve your listings. There are a few additional ways to do that:
- Add relevant content
- Focus on your sales velocity figures to find new ways to improve them
- Improve your keyword research
- Work on improving the description of your product.
- Optimize your title.
- Improve your photos so they capture the attention of the consumer.
Most importantly, reach out to work with Amazon listing consultants who can support you in this process. This is especially valuable in situations where you just cannot get your product listing in front of enough buyers or you have done all you think you can to boost its profitability.
Reaching out to Nuanced Media is an excellent option to help you in this process. Let us put a fresh set of eyes on your e-commerce business listings and sales and find new ways to entice your customers to buy from you.