The Major Types of Explainer Videos For Your Business
Having a website makes your business look professional and trustworthy. Plus, it drives more quality leads. However, even if you get a lot of clicks on search results and have a lot of visitors, you can’t convert your potential customers if they don’t understand the concept of your business.
For this reason, it’s essential to design your website with explainer videos to highlight your brand and your offers to clients. Aside from that, if you are selling software, having video instructions will also guide your customers and help in keeping them engaged.
If you find yourself searching about how you can introduce your brand, new products, or services through videos, you’re in luck! Today, we’ll discuss different explainer video types you can use for your business.
What is Explainer Video?
Before we proceed to the types of videos you can use for your business, let’s first discuss what explainer video is. Basically, it is a short video clip, lasting less than 2 minutes, and used for marketing, sales, or training purposes. It’s typically found in landing pages or homepages of a website that visitors can easily find.
Different Kinds of Explainer Videos
Like in other types of videos, explainer videos can be done by real-life people or through advanced animation.
Let’s see how they differ.
Animated Explainer Videos
You can make an animated explainer video by using only using computer and software. When you do, you can save from the costs of hiring actors, buying necessary equipment, and getting help from essential staff. If you want to create professional animated explainer videos for your business, you can also hire someone who will do the work for you.
However, animated explainer videos have different types, and if you use them, you need to know which one is suitable for your objectives. Below are the main options you can choose from:
2D Animated Explainer Video
2D animation is one of the basic types of animated explainer videos. It’s a 2-dimensional cartoon designed to move through a computer or a hand using a stylus pen. Whether you want to share your company’s story or train or guide your existing and potential customers, a 2D can do the job.
3D Animated Explainer Video
If 2D means 2-dimensional, 3D is a levelled-up version, designed in 3 dimensions. It’s more realistic as it shoes the width, height, and depth of the characters. Like 2D, 3D can be used for many purposes too.
Motion Graphics Explainer Video
Motion graphic animation is a static video like in a spinning logo or moving graph. They are typically designed with objects and shapes which are set into motion. It’s ideal to use for complex explanations to make messages or even images more understandable. Unlike 2D, motion graphics don’t directly narrate a story. Instead, they serve as supporting visuals.
Whiteboard Explainer Video
As the name states, whiteboard explainer videos are done by creating whiteboard animation and shooting the process. Usually, a creator tells a story by drawing a story or static images. If you will use whiteboard videos, keep in mind that they require a supporting narrative or voiceover. This type would be a great option whether you are trying to explain complex thoughts or describe something.
Screencast Explainer Video
Using a screencast video is one cost-effective way to create explainer videos. You don’t have to go through the challenge of drawing, like in a whiteboard video or editing on the computer when creating animations. You’ll only need to record your screen and demonstrate how to use certain software or train your customers. However, it’s not ideal to use when making brand or product introductions, as it will be difficult to demonstrate stories in screen recordings.
-Action Explainer Video
Live-action explainer videos are made by shooting actual people in real-life settings. Unlike the animated ones, you won’t need a graphic design or drawings to illustrate your ideas. You’ll only need to hire people who will act, use props and video equipment. The costs will be quite high, but you can keep your visitors engaged if you do it well. Plus, if you want to include testimonials from clients, a live-action video will allow you to present your actual customers as they share their experiences with you.
Start Creating A Good Explainer Video
Now that you have learned the major types of explainer videos and their advantages, you can finalize your mind on which one you really need. So as soon as you determine your purpose and select what you’ll use, you can start creating them for your website visitors. Just try to keep it short yet appealing to leave an impact on your potential or existing customers. In addition, consider including a CTA in the end to encourage them to sign up or purchase your offer finally.