Want to Grow Your Business and Improve Profitability? Turn to Email Marketing
Spam. This is one of the first things that comes to mind when people think about email marketing. You can’t stand the endless parade of junk emails that flood your account (and you have no idea from where they come from). It takes you 10, 20, and maybe even 3o minutes every single day just to sift through it all. A spam filter can certainly help people with this, but it can also derail your email marketing campaigns.
The last thing you want is to bombard others with emails from your side hustle business.
But you want this #sidehustle business to be successful!
You may be working a full-time job, several jobs, or going to school, and no matter what you’ve got going on, you’re building a business on the side. One of the greatest challenges you’re facing at the moment is boosting profitability. Perhaps you’ve tried pay-per-click ads on Google, Facebook promotions, and other methods, but while you may increase profits a little bit for a short time, it doesn’t last.
What you need to do is build relationships.
Consumers in today’s society are focused on relationships. Sure, they want to save money and you’re going to encounter plenty of people who only worry about the cost of an item, but the vast majority of prospective customers (at least the ones you want to focus on) are more concerned with whether you’re an authority, whether you care about them, and what you’re willing to do to ensure they get the most from the products or services they purchase from your side hustle business.
One of the most effective ways to do this is through email marketing. You don’t need to go out and start emailing any and every email you can find or purchase email lists (remember, those names associated with those email addresses didn’t sign up for your offers, but someone else’s), but you can start building your own email list.
How do you build an email list?
There are numerous things you could do. One is to offer a free giveaway, such as an informative ebook your target market would truly find useful. You could also offer free services, discounts, or something else of value.
When people do offer their email address for something you’re offering, you still need to think about spam. Sometimes your emails will end up in the junk folder, where they will never be seen or read.
A quality spam filter is a powerful tool that will help your emails reach the main inbox and boost visibility. When your emails are being noticed and when you have clear, potent, and engaging subject lines, you increase the chances your target market will actually read them, and when they read them, they will be more likely to click on whatever call-to-action you’ve included, which will inspire them to purchase from you and that will boost your profitability.