Why Businesses Need To Use Video Marketing
Video marketing is getting more and more prominence with each passing year as compared to other forms of marketing. In fact, it is estimated that 90% of all internet traffic will soon be video. This means that any business that aims at growing its base will make a point of hiring a corporate video production service, and include video in their marketing strategy.
Whether you are a big business or a startup, video content is guaranteed to open doors of opportunities for you. unfortunately, many companies still fail to understand the power of video as a marketing tool.
This article highlights 10 reasons why every big business should embrace video marketing as a means of growing their business, increasing conversions, and reducing bounce rates.
Better Search Engine Optimization
Using video in your marketing strategy gives you more options for optimizing for search engines as compared to using text. They have a built-in feedback loop that lets you measure different factors like the click-through rate, number of times watched, drop-off points, and more, something that cannot be done with text-based content. In fact, it is estimated that your chances of appearing on the first page of Google’s search results are 53 times higher if you have video. It is also much easier to rank a video than it is doing the same for other content types. Video will therefore give you an upper hand against competitors that do not use it in their marketing efforts. Furthermore, when compared to articles, videos are more shareable.
Engages Users Better
It is a known fact that visual content engages viewers more than text-based content, and that is also true for video. You are going to get up to 10 times more user engagement in the form of embedding, sharing, and commenting if you use video to pass information to your customers.Studies have also shown that a whopping 80% of people will remember what video ads and posts they saw online in a given day, but will most probably forget what they read. You therefore stand a higher chance making a bigger impact when using video to engage your users on social networking sites and in your blog posts too.
Has Higher Retention Rates
One of the biggest challenges of any business is finding a way of increasing their retention rates, and reduce bounce rates. But with more than 65% of viewers watching more than three quarters of a video posted online, it becomes quite obvious that video is the way to go if you have an important message that you want to get across to your customers.
Higher Email Click-Through Rates
60% of email marketers have reported experiencing higher conversions when using video in their email marketing strategies. Sometimes, this has been a 200-300% increase. We are confident that any marketing manager would love to see such an increase in user engagement.
The videos you use for email marketing do not need to be long or complicated. They can be as plain and simple as can be, but the impact it has on your viewers could be more than you expect.
Gives Your Brand More Credibility
In today’s world, using creative catchy descriptions for the products and services you offer may still not cut it. Users prefer seeing a real person explaining the features and benefits a product offers, and video is definitely the way to go. You should however, make sure that the presenters are passionate, professional, and at ease when standing in front of a camera, as it is this confidence and zeal that draws people to your brand.
It Is A Great Educational Tool for Customers
Pushing for higher conversions or more sales all the time is not the way to go if you want to achieve your business goals. Sometimes, offering random but relevant information within your niche on topics that interest your clients could be just what you need to do the trick. And using videos for this is going to give you leverage in terms of SEO, engagement, and also paint you as an authority in your industry. A good idea of what you could do includes creating how-to videos that go in deeper into your client’s topics of interest.
Works for All Demographics
Most online marketing strategies usually targets a specific demographic. For example, what works for teenagers and the youth will not work for the middle aged or elderly, and vice versa. You will also need to target different platforms depending on who your audience is: snapchat would work better for younger generations, while Pinterest is better suited for the middle aged.
Video on the other hand, can be used to target people from all demographics—everyone, from the youngest to the oldest users love video. You are therefore guaranteed a wider audience when using video for your marketing efforts as compared to any other form of marketing strategy.
- Brings in More Sales
While the internet opens you up to a wider global market, making a sale online is still as difficult as it has ever been. You will still need a very strong marketing plan—and video should be included in this strategy—if you are to expect any success in this regard. A study by Video Brewery estimated that half of all people who viewed a video about a certain product of service went on to buy. If this is anything to go by, the impact of using video in your marketing efforts is definitely worth the investment.The main importance of video for business increased profits and customers.
The benefits that video brings to the table for any business or individual with an online presence are immense and worth noting. The world is quickly embracing video, and the infrastructure is already present to support this transition. Everything from product descriptions, landing pages, articles & blog posts, webinars, and social media content are becoming more and more visual rather than text based. This coupled with the ever-shrinking attention spans of internet users, gives video content prominence over text.