Why Do E-Commerce Shop Owners Choose The Shopify Platform?
The importance of having an e-store in the modern day is something that simply cannot be ignored. Online shopping is well and truly booming. People love the convenience and ease at which they can purchase items off the internet. If you don’t have an e-commerce store then you are going to lose out on a wealth of consumers. Nevertheless, it is not enough to merely have a store in place, you also have to make sure it is an effective one, such as Shopify. One of the key components which determines whether this is the case or not is the ecommerce software you use.
Shopify vs The Others
There are lots of different options at your disposal, such as Venda, Magento, and Volusion. However, more and more companies are turning towards Shopify. This platform is definitely one of the most popular available today. You only need to look at the companies currently using Magento to see that this is the case.
There are in fact a whole host of benefits associated with Shopify. However, one of the main reasons why companies prefer this platform is because of the extensive array of fantastic features it boasts. This incorporates marketing and promotion tools, customer service, payment, catalog management, mobile commerce, product browsing, analytics and reporting, catalog browsing, international support, shipping, search engine optimization, checkout, customer accounts, site management and order management, and more. You have everything you could possibly need in order to build and manage a successful ecommerce store.
A lot of companies like Shopify because of the easy and effective admin interface. After all, nobody expects you to be an ecommerce software expert. Yet, it is true that in the modern-day there is no time to waste while you spend months learning the ins and outs of the software solution. Luckily you don’t need to do this with Shopify. It is really easy to get to grips with everything and the level of customization available is not found within any of the other solutions mentioned.
Aside from the points that have already been stated, another key benefit of using the Shopify solution is the fact that there are many extension options available. This is important for the customization of your site and ensuring that it is unique. Furthermore, Shopify is architected properly so that these extensions can be integrated in a stable way. For example, if you are trying to run a Shopify dropshipping store, then there are many different extensions and plugins that can be useful to you on the Shopify platform.
Finally, Shopify is constantly being updated. This is important because the world of the internet never remains stagnant. Therefore updates and progressions are necessary if companies are to stay at the top of their game and continue to run at an optimal level. New features are being added all of the time and updates always translate to an improvement in performance as well.
When you take all of the points that have been mentioned in this article into account it is not hard to see why so many companies are choosing to use Shopify over all of the other ecommerce software solutions available today.