How to Write a Cover Letter for a Creative Company
A great cover letter can be key to landing an interview with a desired company. However, writing a cover letter is no easy feat and one that might feel even more difficult when applying to a creative business. While the tools of the trade are mostly the same regarding the length and structure of your cover letter, creative companies – such as ad agencies or marketing companies – require a bit more. Here, your personality is allowed to show, and the corporate voice you have so carefully cultivated up to this point can be set aside.
Make Your Design Shine
We don’t recommend changing the standard format of a cover letter, rather, find a creative cover letter template. After all, your cover letter design is the first impression and employer will get of you as a candidate. Creative companies want to know that you and your work will fit the bill. When sending cover letters to a potential employer like an ad agency or a marketing department for a creative product, both the content and the design of your cover letter count.
Write a Creative Intro
With a traditional cover letter, your introduction is short and to the point, describing why you’re a good candidate in two to three sentences. While you always aim to be concise, in a cover letter for a creative role you can write an introduction with a bit more flair. Think of this area as an introduction as your change to hook the reader and make them want to read more.
Consider starting with a personal story that relates to the job, an example of what you love about the company, or how the position is uniquely relevant to you. For example, one applicant applying for a position at the Chicago Cubs stadium started his cover letter with the following: “I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather.” This shows a personal connection to the organization.
Speak Their Language
Once you’ve done your research, you should have a good idea of the type of language that a particular creative company uses. You can learn more about their style through their website, social media profiles, newsletters and marketing materials. If the tone is laidback, don’t be afraid to incorporate a casual-yet-professional tone in your writing.
Know The Industry Lingo
Creative companies aren’t seeking run of the mill employees. They want team members who can walk the walk and talk the talk. For that reason, it’s important to know the industry lingo. Demonstrate your understanding of the company and its mission, and how your previous experience aligns with the position.
Most importantly, you want them to know that you’re up to par with industry trends, and have a solid idea of the direction it’s going. For example, if you were applying for a design position with a web design agency, you might discuss mobile user-friendliness and your success with helping previous employers and clients convert higher on mobile devices.
Show Your Personality
Creative companies want to know a bit about who you are before they decide to interview you. Use the cover letter platform to let your personality shine through the tone and layout of your letter. Don’t be afraid to discuss volunteer work, pastimes and other things you are passionate about that are pertinent to the job. For example, if you have a blog or have published work on a relevant topic, be sure to include a link to show employers your expertise on the subject matter.