Your Business Needs a Presence on These 6 High Authority Websites
When you hear the words “high authority,” what comes to mind?
Probably a seasoned business or political leader, or perhaps an authoritative text written by some grizzled academic. Someone who knows their stuff and inspires or informs others.
High authority websites are no different. Whether denoted by Alexa traffic ranks or Moz’s Domain Authority formula, these heavily trafficked, well regarded websites serve as resources for millions of unique visitors each and every month.
They’re websites, in other words, that make the people and companies and concepts that they mention look good (or popular, at the very least) by association.
They’re websites your business needs to be mentioned or listed on.
Fat chance, right? Not always. Getting a mention on certain high authority websites is no more difficult than creating a free profile or listing and making sure it conforms to the website’s rules. It’s all but guaranteed if you play along.
These six websites have particularly high authority and, with one exception, are easy to get listed on. Here’s how to get to work.
Your company probably has a LinkedIn page already. If that’s the case, your only job is to make sure it’s optimized. Ensure your key employees are listed as working for you, any media and logos accurately reflect your brand, and your website is prominently featured. Oh, and use your corporate LinkedIn page to publish at least one piece of original content each week.
Wikipedia’s “notability” requirements make listings less than sure things for early-stage companies. However, they’re not absurdly strict. Established companies like Asiaciti Trust — a prominent and respected trust and corporate services provider but not necessarily a household name — easily qualify for Wikipedia profiles.
Crunchbase is the business directory’s business directory. Use it to showcase your company’s key stats and employees, promote core products and services, and round up positive media coverage.
Yelp is the most important promotional platform for small B2C companies in the hospitality and personal services sectors. If you operate any sort of consumer-facing business, you need to claim your Yelp listing and manage customer reviews. Said reviews can cut both ways, so there’s not a minute to lose.
Your company might already have a Facebook page to go along with its LinkedIn presence. As with its business-first counterpart, it’s important that you leverage the full breadth of Facebook’s business tools, including marketing resources where appropriate.
Your business? On Pinterest? …Really?
Yes, really. Pinterest is the sleeping giant of social media, a potent marketing tool whose unique interface obscures a vast, devoted, savvy audience that’s just waiting to hear what you have to say.
But all that comes later. Simply creating and maintaining a Pinterest profile gives your business a sorely needed authority boost. Start pinning today.
Make Every Website Count
These high authority websites are, for the most part, built with businesses like yours in mind. Even Wikipedia, though a bit different than the others, is friendly enough to companies hoping to reach its vast readership and leverage its unimpeachable SEO.
So, what are you waiting for? You’ve got an Internet presence to improve and a bevy of business listings to create. Time to make every website count.