3 Smart Ways to Repurpose Content for Social Media
Sometimes, it may seem painful that a video or post you spent hours creating generates very little in terms of organic traffic and doesn’t get the attention it deserves. This is why the practice of repurposing content for social media is one of the smartest and most time-saving ways to ensure your content gets good traffic while also saving you a lot of time and effort.
In addition to this, you can also repurpose content to create completely new and original concepts, making it one of the best and most efficient ways to work through and plan your weekly or monthly social media posts. In this article, we’ll take a look at 3 of the best ways to repurpose content and make sure your feed and posts are completely fresh and original, even though you’re spending half the time and effort creating them, let’s get started!
Blog Posts
Blogs generate a lot of organic traffic for many businesses each month. All you have to do is make sure you’re using the right SEO strategies, keywords, and also refer to this list of social media scheduling tools that’ll explain more on this subject. However, you don’t have to spend days writing and editing long-form content like blogs from scratch. Instead of coming up with completely new topics or ideas, you can use one of your video transcriptions for the blog’s main content.
Of course, a video script is going to have a different tone and that’ll have to be changed and rewritten, but the main goal is to reduce the time you spend writing a completely new blog post and instead flesh out your video content and make it into long-form content. Additionally, there’s a high chance that more people will be led to your business this way because you’ll be using the same content to attract users through two completely different channels.
Throwback Posts
You may have posted an amazing picture with the best caption ever, but it’s a pity that most of your new followers would never get to the bottom of your feed to view that masterpiece! One simple solution to this problem is to post the picture you love most (and you’re sure has the potential of growing viral or at least attracting a handful of target users) and post it as a throwback picture on a lazy weekend. This way, you won’t have to spend the day planning an entirely new post, nor will you be posting the same picture again without context!
You can also use this as a thread where you post a series of pictures that show how far you’ve come. Customers always love looking at the story of a brand they truly love and its humble beginnings, so use this to your advantage!
Social Media Captions
When writing Instagram captions of Twitter threads, you can always refer to content on your website, videos, and blog posts for inspiration. This also works the other way round, but getting a line or two from a killer blog post you wrote months ago for one of your Instagram pictures is much easier than working out a blog post from a caption on instagram.
One other reason this approach is great is that it brings consistency to your brand, because people often come across your message and story on different platforms, making your brand more reliable and relatable to them, rather than having completely different messages and stories across different platforms that don’t add up to the story you’re telling as a brand. Keep this tip in mind the next time you worry that you’re repeating yourself by saying the same thing twice!