5 Tips to Increase Your Business Conversions
Operating an e-commerce business can be a rewarding experience that allows you to start your company and run it on your schedule. Many successful e-commerce businesses begin in the owner’s home and grow from there. Eventually, the business moves to an office space as the need for employees and space grows.
One of the challenges of growing a successful e-commerce business is increasing your conversions. That is, getting more people who visit your site to become customers. Here are five ways to increase your conversions.
1. Attract more people to your website.
The first step to increasing conversions is to increase the number of unique visitors to your website. The more traffic you get, the more opportunities you will have for conversions. Your digital marketing plan should have a multi-prong approach that includes digital ads, web content, social media marketing, email marketing, and SEO. SEO will act as the glue that holds all of your marketing efforts together because you will be focusing on a consistent utilization of the keywords and phrases that are linking visitors to your products or services. There is a wide range of SEO services available that offer differing levels of involvement in your company. For example, Nettra Media, a Fresno SEO agency, takes a growth approach, working with clients to create a tailored SEO marketing plan that will quickly grow their business’s online presence.
2. Learn how to utilize your list.
When people visit your website, you use pop-up boxes, ads, incentives, and calls-to-action to get them to register their email through your website. Within the world of internet marketing, people will often say the money is in the list, and they are referring to the email list because it is your captive audience. They are the people you can market directly to with offers, information, products, and services that they may be interested in. This is where your emailing marketing plan plays into your overall digital marketing plan.
3. Enlist reviews from happy customers.
Word-of-mouth advertising and positive online reviews are two of the most effective ways to attract new customers and to increase conversions. Online shoppers will look to other customers to decide if they trust the company. The best way to get positive reviews from your customers is to provide the highest quality customer service. One approach to improving your order processing and ensuring fast and accurate delivery is utilizing an order fulfillment service like logistics.newegg.com. NewEgg Logistics works exclusively with e-commerce customers, so they possess extensive knowledge and experience in e-commerce specifically and use that knowledge and expertise to help you grow your business.
4. Maintain a user-friendly site.
The average online shopper will wait less than five seconds for a page to load before going back to their search results. Additionally, if they cannot immediately find what they are looking for, they are more likely to go to another website than to try to ask for help with navigation. It is essential that your site loads quickly and is user-friendly. Your visitors should not have difficulty finding what they need on your website or figuring out how to check out.
Also, offering a guided selling tool in your e-commerce store such as chatbots can really boost your sales and make your site more user-friendly. By asking the right questions, chatbots can help customers define and locate exactly what they want and provide genuinely useful product recommendations, improving the customer experience.
5. Offer hard to ignore deals.
The initial conversion is always the hardest because you are working to attract customers that have never worked with you before, they have no loyalty, and they are unsure if they trust you. One of the best ways to overcome these initial barriers is to offer a deal that is so great and is worth the risk to new customers. Offering a hard to ignore deal will increase conversions and build your list for future email marketing efforts.