Effective content is crucial for audience engagement. Companies are increasing their content marketing efforts, according to Smart Insights, creating a more competitive environment for online marketers. More than 90 percent of companies are utilizing...
Did you ever notice that the best local restaurants are the ones you never see advertised? That’s because successful local restaurants wouldn’t see a high ROI on print advertisements. They see a much higher ROI...
You’ve heard the statistics before… Gen Y doesn’t trust advertisements; we trust the people in our social networks. But overall, Gen Y doesn’t trust much at all. If you’re a big company of any kind, you...
What makes marketing financial institutions very different today than ten years ago? Trust. Ten years ago, trust was assumed. The stock market was booming,successful dot-coms were popping up everywhere and jobs were plentiful. But...
I bet you’re wondering why I decided to put an “Online Marketing 101” series on a career blog. Well, I believe that moving ahead in your career goes beyond perfect resumes, landing a job...
Hi Lovely Readers, I wanted to let you know that I will be giving my first teleseminar presentation tonight at 7pm CST on how to build your personal brand via social media. I was...