Why “Made to Measure” is Important for a Woman’s Career, Too
Consumer demand is changing, and in the business world, this change is a push forward. The bespoke options available have changed shopping online from a one-size-fits-all approach to a made to measure approach.
Men can send their measurements to suit tailors online, and the suit is made custom and shipped to the buyer.
And now the made to measure trend is coming to women, too.
Dressing for the Office is Difficult
Some offices are casual. Others offer stipends of $2,000 to make sure that their office staff looks their best. Women have to walk a fine line between mixing fashion, garment length, heels, no heels – it’s difficult.
You want to look professional, but you don’t want to look overdone in some cases.
You also need to dress for the job you want. Accessories are easy to add because they fit well, but having a tailor create your blazers or blouse is expensive. There are few options available to you, and a one-size-fits-all approach doesn’t look best.
But small startups and companies are aiming to change all of this, making the custom garment possible
Sumissura offers a unique option for blazers for women. The company, like many startups, is using the made to measure trend to offer options that large retailers do not. Consumers can enter their height, weight, age, measurements and then go through every aspect of the blazer to have a truly customized garment without going to a tailor.
Online consumer options allow women to wear clothes that allow for a more professional look in the workplace.
When going for interviews or meetings, the made to measure look can help an employee stand out, get that promotion they’re applying for and look their best while doing it.
Better Fit and More Options
There’s a difference between a well-fitting garment and a poor-fitting garment. You look better when clothes fit properly. But women also have to overcome double standard issues in the workplace.
Everything is not equal.
Men enter the workplace and they can wear the same two pairs of pants all week, but women wearing the same dress or blazer leads to a lot of office talk. Women also need to consider how low a top is. Button-down tops are often a go-to standard in business casual attire for women, but this standard is not written in an office’s dress code policies.
It’s a double standard, but it’s not a standard that is going to change any time soon.
Men, just look at Mark Zuckerberg, can get away with wearing similar outfits on a daily basis, but women are scorned by it.
Women, with all their curves and beauty, are now able to leverage the made to measure trend, looking better and more professional in the workplace. It’s one less hurdle in inequality that women have to worry about.
And women can start dressing for the jobs they want without having to spend a small fortune on custom-tailored clothing.
As a woman advances in her career, made to measure will ensure that she can look as professional as her counterparts.