5 Things to Know About Print Marketing for Your Business
In a day and age where digital ads, social media, and SEO are more prevalent than ever, the art of print marketing might seem like a thing of the past. However, the truth is that print marketing remains a powerful and efficient marketing tool for businesses of any size.
If you’re a business owner who is looking to implement a print marketing campaign for your company or want to improve your existing print marketing strategy, one option is to retain the services of a professional agency offering print design services. Doing so will allow you to leverage the expertise of a third party with the specialization that can give you a solid ROI.
With that said, here are five things you should know about print marketing for your business.
1. Print Marketing Helps Build Trust and Credibility
The first thing that a business owner should know about print marketing is that it’s a powerful tool for building trust and credibility. While digital advertisements are easy to ignore for a customer, a physical brochure or a postcard is a surefire way to let the customer know that your business is legitimate and willing to invest in itself.
For small business owners, print marketing can help level the playing field against much larger corporations that have deep pockets and dozens or hundreds of employees.
2. Print Marketing Helps Reach the Customer that Digital Marketing Does Not
While digital marketing is a must for any business today, not all customers are equally accessible to digital marketers. There are a lot of customers who are not very active on the internet, and then there are customers who are simply tired of digital advertisements.
Direct mail, signs, and advertising materials can be placed in the areas where people live, work, and shop. A postcard in the mail or a flyer on a counter does not compete for the customer’s attention with dozens of other notifications and pop-ups. It forces the customer to pay attention in a different, yet more concentrated way.
Print marketing can be used to successfully market locally. For instance, if you run a restaurant or coffee shop, you can target a specific geographic location or a specific type of consumer with great precision. That way, your marketing message will end up in the hands of potential customers who are most likely to fit your target demographic.
3. Design and Quality Matter More Than Quantity
In the case of print marketing, quality always matters more than quantity. It’s not advisable to send thousands of marketing materials that are not well designed, as doing so won’t lead to great results. But if you send high-quality marketing materials, especially if this strategy is spearheaded by any agency with print marketing expertise, it can generate maximum impact.
The main elements that go into the design of successful print marketing campaigns are:
- A clear, concise, and powerful message
- Good branding
- Good quality paper
- Good quality font style and use of whitespace
Customers associate the quality of the marketing materials you send to them with the quality of the business you run. So, if you want to impress your customers, you must be willing to make an investment in quality design and printing.
4. Print Works Best When Integrated With Digital Marketing
Print marketing campaigns are often most successful when they’re integrated with other marketing campaigns, particularly digital marketing campaigns. For instance:
- A brochure can include a URL that customers can use to visit a landing page and obtain further information.
- A postcard can include a QR code that customers can use to obtain a special offer.
So, you don’t have to choose print marketing over digital marketing. Depending on your goals, it might be best to pursue a multi-pronged effort combining print and digital marketing.
5. Print Offers Longevity and Repeated Exposure
Digital advertising campaigns can vanish in an instant after the campaign has ended. But print media has a longer shelf life. A brochure can sit on a desk for several weeks or longer, and a calendar can be used for a year or more.
This translates into a longer-lasting brand promotion without the added cost. Every time the customer sees or uses the print media, your business will remain at the forefront of their mind.
The truth is that print media is not dying. It’s more alive than ever, and it remains one of the most effective ways to reach customers, as long as you understand the role it plays in your overall marketing campaign.
With a clear understanding of the role that print media plays in building credibility with customers, you can take your business to the next level with a well-designed print marketing campaign.
